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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
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Amazon is now focusing on exclusive brands, signaling a shift in strategy
Marketing on Platforms
Mastercard CMO Raja Rajamannar: ‘Marketing has lost a little glory’
Marketing
Office supplies retailers want to become co-working and business service companies
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How companies like Stitch Fix, Rent the Runway and Jetblack are changing the way retailers work with brands
Retail Revolution
How Walgreens plans to drive more traffic to its stores
Modern Newsroom
‘Long-term planning’: The Financial Times now has 1m paying readers
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Why a large-scale bundle could be the only hope for the subscription efforts of mid-tier publishers
Retail Revolution
‘Companies get addicted to the notion of subscriptions’: Dollar Shave Club CEO Michael Dubin
Retail Revolution
Even Molson Coors is hatching a direct-to-consumer strategy
Future of TV
A startup is putting ads inside Ubers and Lyfts
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Retailers want to buy tech companies
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Pitch deck: How Reddit is selling ads
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‘The long game’: Wayfair tries to find a retail lane in the Amazon age
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