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Catherine Wolf

Research Editor

Catherine Wolf

Research Editor

Member Exclusive

CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
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CMO Strategies: After YouTube, advertisers choose Prime Video and Hulu for streaming ads
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Research Briefing: YouTube commands marketing spend on ad-supported streaming services
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Digiday+ Research: A guide to ad-supported streaming services, from the top platforms to marketing spend
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Research Briefing: BuzzFeed pivots business to AI media and tech as publishers increase use of AI
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Research Briefing: Publishers bank on their own first-party data amid Privacy Sandbox concerns
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Publisher strategies: How publishers are optimizing revenue streams
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Research Briefing: RMNs vie for ad dollars, but marketers are unsure where to spend
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Research Briefing: Publishers’ revenue sources are top of mind at Digiday Publishing Summit
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Research Briefing: Agencies prepare to shift platform spending if TikTok ban passes
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Research Briefing: Facebook loses favor with publishers, brands and agencies
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Research Briefing: The end of third-party cookies could be a win for ad tech vendors
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Research Briefing: Walmart will beef up its retail media network with Vizio acquisition

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