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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
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Antoinette Siu
Antoinette Siu
Content & Commerce
Although Meta’s ad revenue is recovering, retail media may prove its biggest competition
The Commerce Media Era
How live shopping is shaping the future of retail
Evolving Agencies
Why Stagwell’s Mark Penn sees AR and AI as the biggest disruptors to the industry
Content & Commerce
Agencies partner with platforms like Instacart as retail competition increases
Member Exclusive
Media Buying Briefing: How ChatGPT and creators will transform media agency AI strategies
Strategizing for the Future
What marketers need to know about ‘Generation Zennial,’ from social media to buying habits
Experimental Channels
Agencies’ reignited AR, VR forays could create new ways to measure consumer engagement
Member Exclusive
Media Buying Briefing: Reddit expands outreach to independent agencies as its ad revenue rises
Agency Culture
Stagwell awards $1M in funding to AI platform Smart Assets to optimize media execution
Member Exclusive
Media Buying Briefing: How TikTok agencies work — and why they don’t fear a U.S. ban of the app
Experimental Channels
Stagwell’s AR platform signs Kansas City Royals to boost engagement for fans at games
Member Exclusive
Media Buying Briefing: How generative AI is being used by agencies of all stripes
Strategizing for the Future
Maybe Web3 isn’t as dead as it would seem, as agencies play with new data-generating models
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