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Antoinette Siu

Antoinette Siu

Member Exclusive

Media Buying Briefing: A look at data standardization as generative AI and privacy landscape changes
Future of Measurement

IPG launches identity resolution cloud application as the industry prepares for a cookieless world
Strategizing for the Future

Media agencies develop new multicultural marketing strategies as client needs and targeting challenges arise
Evolving Agencies

Stagwell Marketing Cloud’s Harris unit launches a new suite of AI-based tools
Digiday Media Buying Summit

Media Buying Summit: Measurement issues still plague the business, but agencies hope their solutions help marketers
Digiday Media Buying Summit

Media Buying Summit Recap: Retail media’s revolution, AI and finding new paths to KPIs
Evolving Agencies

As $12 billion 2024 political spending cycle nears, Stagwell partners with RealClearPolitics
Member Exclusive

Media Buying Briefing: Here are five areas affecting agencies we’ll discuss at the Media Buying Summit
Future of Measurement

Influencer agency adopts brand lift metrics across campaigns to address measurement challenges
Generative AI

Media.Monks applies AI to generate highlights, new media content for Gen Z
Navigating Economic Instability

Magna raises 2023 revenue forecast to $337 billion, boosted by retail media and digital
Member Exclusive

Media Buying Briefing: Agencies’ views for and against bid shading
Future of Measurement

How agencies are measuring impact for brands beyond the classic core metrics

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