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Alexander Lee
Gaming and Esports Reporter
Alexander Lee is a reporter covering gaming and esports for Digiday.
Alexander Lee
Gaming and Esports Reporter
Alexander Lee is a reporter covering gaming and esports for Digiday.
Gaming & Esports
How Chipotle’s Street Fighter brand integrations show they can work alongside more traditional in-game ads
Digiday Podcast: Is This The Metaverse?
Another virtual day, another virtual dollar: Is This The Metaverse? Podcast, episode 6
Digiday Podcast: Is This The Metaverse?
A new form of advertising: Is This The Metaverse? Podcast, episode 5
Gaming & Esports
Why Niantic is investing in rewarded AR to develop new revenue streams
Gaming & Esports
Por qué Activision Blizzard Media utiliza una herramienta de medición para aumentar la confianza de los profesionales del marketing en los videojuegos
Gaming & Esports
Why Activision Blizzard Media is using an Attention Measurement Scorecard to raise marketers’ confidence in gaming
Gaming & Esports
As crypto winter ramps up, why some marketers aren’t feeling the cold
Gaming & Esports
Why Snapchat is using a custom video game to get closer to its agency partners
Digiday Podcast: Is This The Metaverse?
Listening to music from another planet: Is This The Metaverse? Podcast, episode 3
Gaming & Esports
As the summer comes to an end, esports companies are hunkering down for a long winter
Gaming & Esports
Por qué Ducati confía en la Web3, a pesar del aparente congelamiento en cripto
Gaming & Esports
Why Ducati is confident in Web3, despite the cold of crypto winter
Gaming & Esports
Why regulators at the FTC and beyond are turning an eye to child safety in gaming in 2023
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