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Alexander Lee

Gaming and Esports Reporter

Alexander Lee is a reporter covering gaming and esports for Digiday.

Alexander Lee

Gaming and Esports Reporter

Alexander Lee is a reporter covering gaming and esports for Digiday.

Gaming & Esports

In the marketing world, anime is following in the footsteps of gaming
Gaming & Esports

With the introduction of video ads and e-commerce, Roblox looks to attain platform status
Gaming & Esports

Walmart y Roblox se asocian para hacer realidad el comercio electrónico virtual
Gaming & Esports

Walmart and Roblox are teaming up to make virtual e-commerce a reality
Gaming & Esports

FaZe Clan’s $75 million product licensing business could represent the future of esports
Gaming & Esports

Why 2K is investing in sports games with ‘Top Spin 2K25’ and other titles
Gaming & Esports

How Amazon Prime’s ‘Fallout’ series highlights the power of post-apocalyptic video game IP
Gaming & Esports

Por qué el New York Times establece conexiones con jugadores en línea para diversificar su audiencia
Gaming & Esports

Why the New York Times is forging connections with gamers as it diversifies its audience
Gaming & Esports

Mobile esports reaches new heights in 2024 with a boost from Saudi Arabian investment
Gaming & Esports

Here’s how some esports orgs are positioning themselves to withstand esports winter
Gaming & Esports

Cómo PGL utilizó las retransmisiones conjuntas con influencers para aumentar la audiencia de los deportes electrónicos
Gaming & Esports

How PGL used influencer co-streams to supercharge esports viewership

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