During the past few years, startups have found a valuable partner in major consumer brands who provide real-world experience and impressive credentials. In exchange, these brands get in on the ground floor of a new technology, before the bidding war begins.
This year, Digiday will bring together Hilton Hotels with a hungry tech startup to solve a marketing problem. Startup entrants must be unfunded, must provide a technology solution to a digital marketing problem and should have a love for stiff competition. The winner will partner with the consumer brand in a beta test earning valuable experience and the cache of having worked with a national brand.
All entries will be screened by our judges and then winnowed down to a list of 8 finalists prior to the Digiday Platform Summit in Half Moon Bay, California. Finalists will be invited to travel to the Summit, where they will pitch their technology to a judging panel that will include executives from the featured brand partner.
Judges will include Joshua Sloser, vice president digital marketing & e-commerce, Hilton; David Slayden, director of BDW; and David Blumberg, managing partner of Blumberg Capital. They’ll be looking for a start up that can help Hilton solve a digital marketing challenge somewhere along their customers’ path to purchase–dreaming to planning, booking to check-in–or in the execution of follow up and loyalty programs. Innovation will be poised to scale.
If you think you have what it takes, enter here by August 1. Good luck.
More in Announcement
Sliders test article
Amazon bulldozes into new markets, upending the status quo and challenging rivals. Today, it’s the turn of the ad-supported streaming world, and Amazon is coming out of the gate strong. Why, you ask? Because Amazon is serving marketers an opportunity beginning today to reach a whopping 115 million monthly viewers in the U.S. alone, courtesy […]
The NFL, Nickelodeon, Food Network and Harvard Business Review are Digiday Media Awards finalists
Integration of emerging technology, audience engagement, unique content formats, branding and cross-promotion emerged as significant themes among this year’s Digiday Media Awards shortlist. With publishers and brands looking to reinforce their positions as industry leaders, they are also emphasizing quantifiable metrics and real-world impact to highlight the success of their initiatives. In the Best Use […]
PepsiCo, Innovid and Paramount+ are 2024 Digiday Video and TV Awards winners
This year’s Digiday Video and TV Awards winners found success with emotional stories and meaningful experiences that foster connections and drive brand affinity. This storytelling extended to social video campaigns, emerging technologies and offerings to reach wider audiences with compelling content. For instance, in the Best Ad Tech Innovation category, PepsiCo won for using enhanced […]
Ad position: web_bfu