PepsiCo, Innovid and Paramount+ are 2024 Digiday Video and TV Awards winners

This year’s Digiday Video and TV Awards winners found success with emotional stories and meaningful experiences that foster connections and drive brand affinity. This storytelling extended to social video campaigns, emerging technologies and offerings to reach wider audiences with compelling content.

For instance, in the Best Ad Tech Innovation category, PepsiCo won for using enhanced in-scene advertising to insert its brands into influencer video content. PepsiCo beverage brands Starry and bubly worked with AI tech company Rembrand to appear in creator videos in a programmatic and non-interruptive way. Rembrand strategically placed Starry and bubly with creators whose content aligned with each brand’s personality, as selected by PepsiCo, with cans appearing on natural surfaces in most videos. YouTube retargeting ads were then exclusively shown to individuals who saw creator videos with in-scene advertising. In the first three months, the campaign surpassed expectations with more than 12.5 million global views, across 14 content creators on YouTube and TikTok.

Innovid is being recognized in the new Best Measurement Tool category. Its solution, InnovidXP, is built for global and cross-platform TV ad measurement. Innovid serves over 1.2 billion ads and collects 6 billion data points daily to fuel powerful insights. With InnovidXP’s instant optimization tool, the platform lets advertisers close the measurement-action gap and continuously activate against those insights. Certified by 1,050 publishers and used by thousands of advertisers worldwide, InnovidXP provides a broad view of the CTV landscape and helps advertisers across both the buy- and sell-side solve challenges facing the industry.

Best Production Strategy went to Paramount+ for its success with experiential marketing and storytelling. In 2023, the global subscription video streaming service, which offers a “mountain of entertainment” per a tagline, brought the ultimate mountain lodge experience to fans across the U.S. The Lodge traveled from two of the country’s highest-traffic ski destinations to SXSW, VidCon and San Diego Comic-Con. The experience featured immersive installations recreating the settings of popular shows, including “1923” and “Star Trek: Picard,” as well as interactive sports and music-themed areas and a recreation of the iconic Paramount Theater. The Lodge generated more than 49 million impressions, over 100 news articles and welcomed more than 13,000 visitors during its tour. Paramount+ also saw an increase in new customers during and after the activation window, demonstrating its effectiveness in elevating brand perception.

Explore all the 2024 Digiday Video and TV Awards winners below — including a quick rundown of the campaigns and insights into why they won and what marketing teams can learn from them. Download the complete guide here.

Full 2024 Digiday Video and TV Awards winners list below:

Advertising Partner of the Year

  • Experian Marketing Services and Cuebiq

Best Ad

  • Duncan Channon & Rosetta Stone

Best Ad Tech Innovation

  • PepsiCo & Rembrand

Best Brand Film – Series

  • Courageous Studios & Amica

Best Brand Film – Single

  • Courageous & Expedia

Best Connected TV Platform

  • Tatari

Best Creator/Influencer Video Campaign 

  • Kyra & Polaroid

Best Digital Video Platform

  • Publica by IAS

Best Distribution Strategy

  • Prime Video & Little Dot Studios

Best FAST Channel

  • MotorTrend

Best Live Video Strategy

  • Bambuser & Free People

Best Measurement Tool

  • Innovid

Best Multi-Platform Video Campaign

  • Seiko Epson Corporation
  • Tonies

Best Original Programming

  • Business Insider

Best Production Strategy

  • Paramount+ with SHOWTIME – The Lodge

Best Shoppable Content Strategy

  • Roku

Best Social Video Campaign

  • Planet Fitness

Best Streaming Service

  • MotorTrend 

Best TV/Streaming Advertising Program

  • The Weather Channel television network, Passport to the Parks

Best Use of Generative AI 

  • Business Insider X Papercup

Best Use of TikTok

  • INNOCEAN USA

Best Use of YouTube

  • Prime Video & Little Dot Studios 

Best Video Podcast

  • NBCUniversal

Brand Studio of the Year

  • Warner Bros Discovery’s Courageous Studios

Digital Studio of the Year

  • Philip Morris International

Short Form Video of the Year 

  • Better Homes & Gardens

Video Executive of the Year

  • Chieu Luu – Director of Video, South China Morning Post

Video Producer of the Year

  • Graham Flanagan, Senior Correspondent, Business Insider

Interested in entering the Digiday Video and TV Awards? Sign up to receive deadline reminders, entry tips, category recommendations and more.

https://staging.digiday.com/?p=541180

More in Announcement

The NFL, Nickelodeon, Food Network and Harvard Business Review are Digiday Media Awards finalists

Integration of emerging technology, audience engagement, unique content formats, branding and cross-promotion emerged as significant themes among this year’s Digiday Media Awards shortlist. With publishers and brands looking to reinforce their positions as industry leaders, they are also emphasizing quantifiable metrics and real-world impact to highlight the success of their initiatives. In the Best Use […]

Ring, Party City, 22squared, GSD&M, Pizza Hut, Carhartt, January Digital and Movers + Shakers are 2024 Digiday Media Buying and Planning Awards winners

This year’s Digiday Media Buying and Planning Awards winners found success with data-driven, personalized and inclusive campaigns across the dynamic media landscape. Agencies and brands are increasingly leveraging emerging technologies and influencer partnerships to amplify brand messaging, engage target audiences and drive impactful results.  In the new Best Use of AI category, home security leader […]

Digitas, Wpromote, Known, Critical Mass and Juice Media are 2024 Digiday Media Buying and Planning Awards finalists

The Digiday Media Buying and Planning Awards recognize the most successful companies, campaigns and technologies in the modern media landscape. This year’s finalists focused on data-driven decision-making, innovation and technology, client collaboration and partnerships, and — perhaps most importantly — adaptability and agility.  A standout for one of several new categories this year — Best […]