Pereira & O’Dell Leads Digiday Video Awards Finalists

Pereira & O’Dell is a finalist in six categories, based on four different campaigns for the Digiday Video Awards, which recognize excellence and breakthrough achievement in video, advertising and marketing.

The San Francisco agency landed finalist nods for its work on four different campaigns with Skype, Ad Council, Toshiba and CBS was recognized in three categories: “Best In-Banner Video Ad,” “Best Original Non-Scripted Video Show/Series” and “Best Video Destination – Entertainment.” Three others are also up for the award in three categories: Public relations and marketing shop Pmk*Bnc, production company B-Reel and video marketing company TubeMogul.

With 18 categories ranging from “Best Original Scripted Series” to “Best Video Ad Network,” our judges had their work cut out for them. The Video Awards judges came from Bleacher Report, kbs+, Iris Worldwide, Rokkan, Digitas, Saatchi & Saatchi and more. For a full list of our judges and information on judging criteria, see here.

This year we’ve added a “Best in Show” award. The full list of finalists is available on the Digiday Video Awards site and listed below. Check out a Digiday-produced compilation of finalists’ creative.

The winners for all categories will be announced at the Video Awards gala at City Winery in New York City, February 6, 2014. We hope to see you there.

2013 Digiday Video Awards Finalists

Best In-Banner Video Ad
Addroid for Lionsgate: Texas Chainsaw 3D
CBS Interactive for Hostages
Pereira & O’Dell for’s Find It First

Best In-Stream Video Ad
Best Buy with Innovid iRoll for Holiday 2012
Discovery & Mixpo for Shark Week, presented by Volkswagen
Innovid for Mercedes-Benz CLA
YuMe for HGTV’s PlayTime Trivia

Best Video Campaign – Consumer
Break Media & Movember Foundation for
Funny Or Die for Norelco
GE for #6SecondScience Fair
PMK*BNC for Audi of America
Poo~Pourri for

Best Video Campaign – BtoB
American Express OPEN for ReceiptMatch Crowdsourced Videos
Mutual Mobile for Mobile Minute Video Series
Robert Half International for Accountemps

Best Video Creative
Deep Focus for Beneful: The Dog Goldberg Machine
Freedom to Marry, Blue State Digital, and Servicemembers Legal Defense Fund for “Freedom to Marry”
Pereira & O’Dell for Ad Council & Keep America Beautiful
Pereira & O’Dell for Skype, The Stay Together Family Portraits
PMK*BNC for Audi of America

Best Mobile Video Advertising
AdColony, Xbox, and Starcom MediaVest Group for XBox Gears of War: Judgement
Crisp Media for Kraft
Kargo for Cottonelle, Kimberly-Clark’s “Talk It Out”

Best Social Video Advertising
A Squared Group with Nintendo of America for Wii U
BuzzFeed with GE for How Do We Find Wonder in a Place
Vert and The Weather Channel for Tornado Week on The Weather Channel

Best Cross Video Offline to Online Campaign
Best Buy with ESPN Primetime Payoff for Holiday 2012
CraveOnline Media for Evolve Media: CraveOnline Teams with TNT’s Falling Skies
Fox Home Entertainment with Moxie for Die Hard 5 DHD
Razorfish for Ubisoft Just Dance 4
Turner Entertainment Networks for Occupy Conan, sponsored by Volkswagen

Best Branded Video Web Series
B-Reel for Google Street View Treks
Studio@Gawker for Forza Motorsport 5
Pereira & O’Dell for Toshiba Laptop with Intel Inside

Best Brand Use of Video for Entertainment
Funny Or Die for FIAT
PMK*BNC for Audi of America
Razorfish for Ubisoft Assassin’s Creed 3
Syfy for Chiller Holiday Scream

Best Original Scripted Show/Series
Break Media and Made Men for “Man At Arms”
BuzzFeed for “True Facts”
Conde Nast Entertainment for “Codefellas”
DECA/Pemberley Digital for “The Lizzie Bennet Diaries”
The Atlantic and Box for “Economics in Plain English”

Best Original Non-Scripted Video Show/Series
AOL On for “The Future Starts Here”
CBS Interactive for “Live on Letterman”
Complex Media for “Magnum Opus”
The Weather Channel for “Destination Unchartered”

Best Video Distribution/Syndication Platform
Complex Media for Complex TV
AOL for The AOL On Network
HuffPost Live for The Huffington Post’s Live-streaming Network
TubeMogul for
Unruly for Media Engagement and Measurement Engine

Best Video Ad Network
AdColony HD Instant-Play
TubeMogul Video Ad Buying Platform

Best Video Technology Innovation
Adobe for Adobe Primetime
BrightRoll for BrightRoll Console
ESPN and Verizon for Did You See That?
TubeMogul for BrandPoint

Best Video Destination – Entertainment
CBS Interactive for
ESPN for WatchESPN
PopSugar for PopSugar TV

Best Brand Video Destination
B-Reel for Google Street View Treks
Pereira & O’Dell for Ad Council, Keep America Beautiful
Pereira & O’Dell for Skype, The Stay Together Family Portraits

Best Brand Use of Video for Information
B-Reel for The New Google Maps App
HuffPost Live for The Huffington Post’s Live-streaming Network
Toyota and 360i for Meals Per Hour

Best In Show
To be announced at the Digiday Video Awards Gala on February 6, 2014 in New York City.

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