Next week is Digiday’s fourth annual Sammy Awards Gala, which recognize excellence and breakthrough achievement in social advertising, media and marketing. Four to five finalists were chosen in each of the 12 Sammy categories. See here for more about judging criteria and our panel of 10 judges.
New York-based social engagement agency SS + K’s work with Obama for America was recognized in four categories for two campaigns. The “For All” campaign is a finalist in the “Best Social Engagement Campaign” and “Best Social Creative,” the “First Time” campaign was recognized in “Best Branded Viral Video” and both campaigns emerged as finalists in “Best Use of Social Media for a Cause.”
OMD had its hand in three different finalist campaigns, for work with Visa, Pepsi and Intel. Glamour Magazine’s partnership with Wildfire by Google is up for the award in both “Best Branded Social Community” and “Best Social Media Platform Innovation.” Finally, both Definition6 and PHD had successful partnerships with HBO on campaigns for “Game of Thrones” and “Trueblood,” respectively.
Check out this video reel featuring the work of the finalists.
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