At Digiday, our mission is to create change in media. Every day, we chronicle the quest for sustainable media business models while ourselves operating a business for the long term.
One key plank in many sustainable models is direct audience revenue. The “pivot to paid” is a topic we’ve covered in detail, and we’ve been on our own journey for the past 18 months with Digiday+, our membership program. Later this week, we are expanding Digiday+ to become a core part of the Digiday content experience.
In short, that will mean Digiday+ members will have unlimited access to all Digiday articles, while non-members will be capped at a limited number. (Typically this will be four, but depending on your location and other factors you may receive access to more than four, or potentially fewer.) We’ll continue to offer free access to our newsletters and podcasts. But we will also reserve certain articles, as well as original research, for Digiday+ members only.
We will continue Digiday+ as a membership model. Digiday began 11 years ago with an event that brought together publishers trying to figure out their business models. Community has always been at the core of what we’ve done. We will continue that with benefits to Digiday+ beyond full access to content, including member events like our live podcasts and preferred access to other Digiday events. Digiday+ members also receive our quarterly magazine, research reports, recaps from each Digiday summit and more.
Through the end of May we’re offering an introductory 3-month membership for just $99 for first-time members, and enterprise packages are available at larger discounts for groups of five or more members from a single company.
Ad position: web_incontent_pos1
Discounted membership is also available for students and non-profit organizations. Membership for students is available for $99 a year or $25 for 3 months, and annual membership is available to qualifying non-profit organizations at a 50% discount.
The expansion of Digiday+ is an important initiative for Digiday Media. We’re proud to have built a growing, profitable media business of 80 employees, with offices in New York and London, without any venture capital backing. We want to provide one example of a media company building a sustainable model, and the growth of Digiday+ is a critical part of that foundation that’s allowed us to have our journalists focused on creating original, differentiated reporting. Digiday+ allows all of us in the newsroom to focus on creating valuable content that’s worth paying for.
More in Announcement
Sliders test article
Amazon bulldozes into new markets, upending the status quo and challenging rivals. Today, it’s the turn of the ad-supported streaming world, and Amazon is coming out of the gate strong. Why, you ask? Because Amazon is serving marketers an opportunity beginning today to reach a whopping 115 million monthly viewers in the U.S. alone, courtesy […]
The NFL, Nickelodeon, Food Network and Harvard Business Review are Digiday Media Awards finalists
Integration of emerging technology, audience engagement, unique content formats, branding and cross-promotion emerged as significant themes among this year’s Digiday Media Awards shortlist. With publishers and brands looking to reinforce their positions as industry leaders, they are also emphasizing quantifiable metrics and real-world impact to highlight the success of their initiatives. In the Best Use […]
PepsiCo, Innovid and Paramount+ are 2024 Digiday Video and TV Awards winners
This year’s Digiday Video and TV Awards winners found success with emotional stories and meaningful experiences that foster connections and drive brand affinity. This storytelling extended to social video campaigns, emerging technologies and offerings to reach wider audiences with compelling content. For instance, in the Best Ad Tech Innovation category, PepsiCo won for using enhanced […]
Ad position: web_bfu