At last week’s inaugural Digiday Startup Challenge, Hilton Worldwide and its agency iCrossing were looking for a partner that could help the hotelier raise its customer experience to a new and innovative level.
“Doing that at scale globally is difficult,” said Joshua Sloser, vp of product innovation and Hilton’s representative at the challenge. With a portfolio that includes 11 different brands and 4,200 hotels, Hilton is a massive company. But they think they’ve found a companion who’s up to the task: artificial intelligence platform DigitalGenius.
Mikhail Naumov, president of Digital Genius, pitched the startup’s technology and its ability to take any body of knowledge, learn it and have a full discussion about it. Alan Turing would be proud.
In practice, it could remove pain points from Hilton’s customers’ journey by interacting fluidly with guests about their upcoming, current or past stay at the right time, and with the right human tone – all through the convenience of text messaging.
Once a reservation is booked, Naumov explained, the customer receives a shortcode he or she can text message at any time. If a guest is running late, for example, they can text the service to hold their reservation. They can also order room service, and at the end of their stay the AI can invite them to join Hilton HHonors, the company’s rewards program. These are just some of the examples Naumov offered in the semifinal presentation, viewable below at the 45-minute mark.
Commerce Layer, Frequence and Khoros are among the 2022 Digiday Technology Awards winners
The 2022 Digiday Technology Awards winners demonstrated how companies are diving head-first into new technologies and adapting to meet the needs of the digital media industry. This year, e-commerce, sustainability and influencer marketing emerged as themes most often seen among the entrants and subsequent winners. For example, Commerce Layer is among the judges’ picks, winning […]
Warner Bros. Discovery, Cancer Research UK, Marriott Bonvoy and Bidstack are Digiday Marketing and Advertising Awards Europe finalists
European marketers turned to data-based content strategies across a wide range of channels to help drive engagement for brands. For many companies in this year’s Digiday Marketing and Advertising Awards Europe shortlist, attracting Gen Z consumers and highlighting their meaningful practices are also top priorities. Warner Bros. Discovery received a nomination for Best Use of […]
SponsoredHow brands are measuring incremental performance on CTV
Connected TV is unique among other advertising channels because it combines linear television’s storytelling capabilities with digital marketing’s targeting and measurement. As more marketers leverage CTV advertisements to reach relevant and engaged audiences, they also want to understand the real value they are generating with their investment. Incrementality reporting and measurement allow advertisers to measure […]
Teads, Edelman, VICE Media Group and Imagination are among this year’s Digiday Awards finalists
Innovation and inclusivity emerged as significant themes in this year’s Digiday Awards shortlist. With a cookieless environment on the horizon, companies are experimenting with new ways to interact with their customers as well as serve communities often left behind. Teads received a nomination for Most Innovative Technology Platform. The company enables brands to connect directly […]
Shopify, Frequence, Piano and Slate are among this year’s Digiday Technology Awards finalists
E-commerce, sustainability and influencer marketing emerged as focus points in this year’s Digiday Technology Awards shortlist. As a cookie-less environment approaches, the submissions made it clear that companies are leaning into — and driving for even more creativity with — programmatic and monetization platforms. Shopify earned a nomination for Best E-Commerce Technology. Brands and creators […]