We Raised $5,000 For P.S. 15’s Hurricane Recovery

Update: Thank you to all our generous donors. Digiday has raised $5,000 for P.S. 15’s Hurricaine Recovery effort. All proceeds will go to the school.

It’s hard to get back to work in a warm (-ish) dry office while your neighbors go without electricity, heat and clean water. Digiday is doing its small part to aid in Hurricane Sandy relief by adopting a school in one of Brooklyn’s hardest-hit neighborhoods.

Beginning today, Digiday readers who wish to attend our upcoming Video Conference can get a free ticket by donating $100 to Public School 15 in Red Hook via our regular registration page.

You may be wondering why Digiday has chosen P.S. 15 in Red Hook, Brooklyn. After all, the Rockaways and Staten Island have received far more press. And the Red Cross is a go-to charity for this kind of thing. But several of our staff live in Brooklyn near Red Hook. We go to the supermarket there, our children have gone to school there and we know the people there.

P.S. 15 is a hub in a community where a lot of families have very little. There is a mix of gentrified blocks and bodegas, wine shops and community outreach centers. There are single-family homes and the Red Hook Houses, a vast, crowded public housing complex. We know that whatever our readers can contribute will go a long way at P.S. 15 and may have an impact on the community beyond the school’s recovery from the storm.

This weekend, crews pumped sea water from P.S. 15′s basement as families in the waterfront neighborhood struggled without electricity, heat or clean water. Unlike most Mondays, kids here may have been relieved to return to their bright, warm school. But workers who carted out out desks, books and other materials over the weekend could not repair the school in time. Instead, P.S. 15 students rode the bus to nearby P.S. 27, where they will attend class until their school reopens.

To speed the school’s recovery, Digiday is waiving its regular $595 ticket price in lieu of a $100 donation to P.S. 15. Click here and donate now and you’ll get a free pass to our Video Conference, Nov. 13, at the InterContinental Hotel in New York, as a thank you. All proceeds will benefit P.S. 15.

Photo credit: Associated Press

More in Announcement

Typeface, Reveal Mobile, Calendly, Minute Media and Yahoo are among this year’s Digiday Technology Awards finalists

Micro-personalization with AI, e-commerce technology, privacy compliance and partnerships proved the driving factors for success in this year’s Digiday Technology Awards shortlist. As the judges’ choices illustrate, the submissions that came in a cut above demonstrated brands’ passion for balancing data privacy and highly effective personalization — adopting technologies and integrating with partners to achieve […]

Ancestry, Xaxis and Hilton are among the 2023 Digiday Media Awards winners  

The 2023 Digiday Media Awards featured a rising tide of collaborative brand partnerships and influencer collaborations. This year’s winners also used emerging tech to revitalize the customer experience, prioritizing diversity and inclusivity.  One program that hit on both themes secured two wins — one for Best Branded Content Program (B2C) and one for Best Custom Advertising […]

The Brazilian Report, Paramount Brand Studio, New York Times Advertising and The Wall Street Journal are among the 2023 Digiday Media Awards finalists

Personalization, authenticity and inclusivity emerged as significant themes among this year’s Digiday Media Awards shortlist. With the expansion of digital media’s global reach and influence, brands are recognizing the importance of investing in emerging channels to engage diverse communities. The Brazilian Report was shortlisted for several categories, including Best Podcast for its weekly series, ‘Explaining […]