Consumers today are moving faster than ever, shifting seamlessly between the online purchase funnel and shopping in stores. Retailers who over-rely on their brick-and-mortar locales are bound to fall behind as the digitally forward find shoppers on mobile, social and in stores.
Join us at the Digiday Retail Summit in Deer Valley, Utah, July 27-29, where attendees from retailers like Sears, Bloomingdale’s, Target, Zappos and others will discuss how the industry is keeping pace with digital consumers and navigating these five emerging trends.
Mobile buying
Mobile buying now accounts for about 11 percent of all e-commerce, and it’s growing. By 2017, it’s expected to account for 25 percent of all online sales, according to eMarketer. For the first time ever, most Internet users now shop on multiple platforms. Marketers have to respond with integrated, cross-platform strategies to reach them on the go.
The power of social commerce
Ad position: web_incontent_pos1
Pinterest is one of the fastest growing websites of all time. Polyvore is increasingly driving sales and Facebook will continue to drive shoppers to online stores. Marketers who optimize their social presence will reach users in their news feed with content and strategic ad placements may be better poised to boost sales.
In-store digital
Advances in digital and manufacturing technology is enabling retailers to offer customers the ability to customize and personalize items in-store, then quickly pass through checkout. Brands that coordinate their online campaigns with an offline digital component will enable them to gain better customer feedback and actionable data that will inform future investments
Ad position: web_incontent_pos2
Location-based marketing
Mobile devices can track and report a person’s location in real time, allowing marketers to push relevant, personalized content to consumers at the right time. Data-driven geolocation notifications may represent a major evolution in retail.
Retail Technology and Beacons
Retailers are looking to to bridge the gap between in-store and online shopping, and beacons appear to be the tech du jour. These blue-tooth-enabled devices are poised to transform how retailers communicate with people indoors by beaming product info and discounts to their devices. But if consumers have to opt in, do beacons and other in-store technology have a future?
If you have a speaker to suggest, please contact Brian Morrissey at bmorrissey@digiday.com.
More in Announcement
Sliders test article
Amazon bulldozes into new markets, upending the status quo and challenging rivals. Today, it’s the turn of the ad-supported streaming world, and Amazon is coming out of the gate strong. Why, you ask? Because Amazon is serving marketers an opportunity beginning today to reach a whopping 115 million monthly viewers in the U.S. alone, courtesy […]
The NFL, Nickelodeon, Food Network and Harvard Business Review are Digiday Media Awards finalists
Integration of emerging technology, audience engagement, unique content formats, branding and cross-promotion emerged as significant themes among this year’s Digiday Media Awards shortlist. With publishers and brands looking to reinforce their positions as industry leaders, they are also emphasizing quantifiable metrics and real-world impact to highlight the success of their initiatives. In the Best Use […]
PepsiCo, Innovid and Paramount+ are 2024 Digiday Video and TV Awards winners
This year’s Digiday Video and TV Awards winners found success with emotional stories and meaningful experiences that foster connections and drive brand affinity. This storytelling extended to social video campaigns, emerging technologies and offerings to reach wider audiences with compelling content. For instance, in the Best Ad Tech Innovation category, PepsiCo won for using enhanced […]
Ad position: web_bfu