We’re happy to welcome John McDermott as the latest addition to the Digiday editorial team. He’s joining us to concentrate on platforms, including video, mobile and music, and how brands use them to reach their desired audiences.
John comes to us from Advertising Age, where he covered consumer electronics among other subjects. Prior to Ad Age, John wrote for Inc. His writing has also appeared in Vice, Playboy and The Awl. He’s also the proprietor of a lively Twitter feed that betrays a deep skepticism of needy brands in social media. That could come in handy.
Our editorial approach is to divide the digital media world into four key constituencies: brands, agencies, publishers and platforms. The goal is to tell the story of how companies in these areas, old and new, are adjusting their businesses to thrive as we leave the analog era behind. And we want to tell that story with honesty, some needed skepticism and a little fun.
Digiday has grown substantially over the past year. Our audience has more than doubled, and we’re now expanding our focus to better cover other platforms as well as retail. In July, Brian Braiker joined us as executive editor after serving in top editorial roles at Parenting and Adweek. We hope to add another reporter by the end of the year.
John starts with us next Monday, Oct. 28. In the meantime, you can reach him via email and @mcdermott.
Ad position: web_incontent_pos1
More in Announcement
Sliders test article
Agencies hope connected TV and digital out-of-home will play a bigger role in upcoming elections and politics — especially for smaller media agencies that are handling many of the less visible races in the crowded political space. For a number of media agencies looking to place their political ad dollars down in this major election […]
The NFL, Nickelodeon, Food Network and Harvard Business Review are Digiday Media Awards finalists
Integration of emerging technology, audience engagement, unique content formats, branding and cross-promotion emerged as significant themes among this year’s Digiday Media Awards shortlist. With publishers and brands looking to reinforce their positions as industry leaders, they are also emphasizing quantifiable metrics and real-world impact to highlight the success of their initiatives. In the Best Use […]
PepsiCo, Innovid and Paramount+ are 2024 Digiday Video and TV Awards winners
This year’s Digiday Video and TV Awards winners found success with emotional stories and meaningful experiences that foster connections and drive brand affinity. This storytelling extended to social video campaigns, emerging technologies and offerings to reach wider audiences with compelling content. For instance, in the Best Ad Tech Innovation category, PepsiCo won for using enhanced […]
Ad position: web_bfu