At the Digiday Agency Summit in Palm Springs, Calif., Feb. 19-21, attendees from agencies, technology companies and startups will have the opportunity to work together to hack a brand business challenge.
Digital agency iCrossing and a client brand will put on a contest for DAS attendees to showcase the power of collaboration among marketers, startups and vendors. Participants will be broken into teams and presented with the same challenge: How can a traditional, legacy brand raise awareness among millennials?
After lunch on Feb. 20, teams consisting of creatives, strategists, technologists and brand marketers will hit the war room and be given a set of tools including Wacom digital drawing tablets to determine how their collective skills and technologies can solve the challenge. Each team member will get to showcase to one another and the brand how their company, skill or ideas can help solve real business problems. Teams will present in front of judges from the brand who will help pick the winner.
The Agency Summit will also feature Digiday’s own Jack Marshall discussing his recent side project (created with fellow Digiday staffers Saya Weissman and Brian Braiker): a single-serving site that generates absurd Twitter bios It has received tens of thousands of pageviews and thousands of shares in its first couple of hours after launch yesterday, and it was featured in TechCrunch, The Daily Dot and Laughing Squid.
Other highlights at DAS include:
- Jim Cuene, vp of marketing strategy for GoKart Labs and former director of interactive at General Mills, presenting a case study on what GoKart learned about its business model while helping BringMeTheNews.com evolve its
- Baba Shetty, chief strategy and media officer at Digitas, discussing how agencies can help influence and improve client culture to produce better collaborations
- Mark Singer, principal for Deloitte Digital, providing insights into what CMOs are looking for from their agencies in today’s advertising ecosystem
- Austin Mahler, vp of client partnership for Rokkan, giving a case study on how they worked with iconic brand Fancy Feast to re-architect their digital and social presence and reach the millennial audience, with success that landed them at New York Fashion Week this past fall
See here for the full agenda. The Digiday Agency Summit will gather the brands, agencies and technology leaders who are at the forefront of exploring and implementing cutting-edge marketing tactics.
Ad position: web_incontent_pos1
Join us in Palm Springs to get a behind-the-scenes look at some of the most successful campaigns in advertising. We hope to see you there.
More in Announcement
Sliders test article
Amazon bulldozes into new markets, upending the status quo and challenging rivals. Today, it’s the turn of the ad-supported streaming world, and Amazon is coming out of the gate strong. Why, you ask? Because Amazon is serving marketers an opportunity beginning today to reach a whopping 115 million monthly viewers in the U.S. alone, courtesy […]
The NFL, Nickelodeon, Food Network and Harvard Business Review are Digiday Media Awards finalists
Integration of emerging technology, audience engagement, unique content formats, branding and cross-promotion emerged as significant themes among this year’s Digiday Media Awards shortlist. With publishers and brands looking to reinforce their positions as industry leaders, they are also emphasizing quantifiable metrics and real-world impact to highlight the success of their initiatives. In the Best Use […]
PepsiCo, Innovid and Paramount+ are 2024 Digiday Video and TV Awards winners
This year’s Digiday Video and TV Awards winners found success with emotional stories and meaningful experiences that foster connections and drive brand affinity. This storytelling extended to social video campaigns, emerging technologies and offerings to reach wider audiences with compelling content. For instance, in the Best Ad Tech Innovation category, PepsiCo won for using enhanced […]
Ad position: web_bfu