Brand Hacking at the Digiday Agency Summit

At the Digiday Agency Summit in Palm Springs, Calif., Feb. 19-21, attendees from agencies, technology companies and startups will have the opportunity to work together to hack a brand business challenge.

Digital agency iCrossing and a client brand will put on a contest for DAS attendees to showcase the power of collaboration among marketers, startups and vendors. Participants will be broken into teams and presented with the same challenge: How can a traditional, legacy brand raise awareness among millennials?

After lunch on Feb. 20, teams consisting of creatives, strategists, technologists and brand marketers will hit the war room and be given a set of tools including Wacom digital drawing tablets to determine how their collective skills and technologies can solve the challenge. Each team member will get to showcase to one another and the brand how their company, skill or ideas can help solve real business problems. Teams will present in front of judges from the brand who will help pick the winner.

The Agency Summit will also feature Digiday’s own Jack Marshall discussing his recent side project (created with fellow Digiday staffers Saya Weissman and Brian Braiker): a single-serving site that generates absurd Twitter bios It has received tens of thousands of pageviews and thousands of shares in its first couple of hours after launch yesterday, and it was featured in TechCrunch, The Daily Dot and Laughing Squid.

Other highlights at DAS include:

  • Jim Cuene, vp of marketing strategy for GoKart Labs and former director of interactive at General Mills, presenting a case study on what GoKart learned about its business model while helping evolve its
  • Baba Shetty, chief strategy and media officer at Digitas, discussing how agencies can help influence and improve client culture to produce better collaborations
  • Mark Singer, principal for Deloitte Digital, providing insights into what CMOs are looking for from their agencies in today’s advertising ecosystem
  • Austin Mahler, vp of client partnership for Rokkan, giving a case study on how they worked with iconic brand Fancy Feast to re-architect their digital and social presence and reach the millennial audience, with success that landed them at New York Fashion Week this past fall

See here for the full agenda.  The Digiday Agency Summit will gather the brands, agencies and technology leaders who are at the forefront of exploring and implementing cutting-edge marketing tactics.

Join us in Palm Springs to get a behind-the-scenes look at some of the most successful campaigns in advertising. We hope to see you there.

More in Announcement

Typeface, Reveal Mobile, Calendly, Minute Media and Yahoo are among this year’s Digiday Technology Awards finalists

Micro-personalization with AI, e-commerce technology, privacy compliance and partnerships proved the driving factors for success in this year’s Digiday Technology Awards shortlist. As the judges’ choices illustrate, the submissions that came in a cut above demonstrated brands’ passion for balancing data privacy and highly effective personalization — adopting technologies and integrating with partners to achieve […]

Ancestry, Xaxis and Hilton are among the 2023 Digiday Media Awards winners  

The 2023 Digiday Media Awards featured a rising tide of collaborative brand partnerships and influencer collaborations. This year’s winners also used emerging tech to revitalize the customer experience, prioritizing diversity and inclusivity.  One program that hit on both themes secured two wins — one for Best Branded Content Program (B2C) and one for Best Custom Advertising […]

The Brazilian Report, Paramount Brand Studio, New York Times Advertising and The Wall Street Journal are among the 2023 Digiday Media Awards finalists

Personalization, authenticity and inclusivity emerged as significant themes among this year’s Digiday Media Awards shortlist. With the expansion of digital media’s global reach and influence, brands are recognizing the importance of investing in emerging channels to engage diverse communities. The Brazilian Report was shortlisted for several categories, including Best Podcast for its weekly series, ‘Explaining […]