The 2021 Digiday Technology Awards recognize companies advancing the digital media industry by fostering tech-focused innovation — specifically, the kind that powers relevant and personalized advertising.
Among this year’s entries, advertising technology platform Yieldmo is helping brands drive performance and acquire new audiences.
Nominated for Best Mobile Marketing Platform, Best Native Advertising Platform and Best Cookieless Identification Platform, Yieldmo worked with education-tech platform Encantos to engage with Spanish- and English-speaking parents interested in its language immersion for children’s products. The partnership leaned into tactics that included testing non-addressable ways to drive traffic and subscriptions with high-quality media. Yieldmo also worked with Ford on a Bronco campaign that prioritized machine learning and contextual targeting to boost KPIs and optimize campaign performance.
Digital media-tech company Quotient is nominated for Best Influencer Marketing Platform and Best Attribution Tool. The company’s influencer network and data-driven content strategy boosted sales for its health and beauty brand partner during back-to-college season. Quotient also partnered with Oreo to lift sales by using consumer-spending data, location intelligence and purchase-intent data to create personalized digital ads and promotions. The campaign connected with millions of shoppers.
Mobile ad-tech company InMobi is nominated for Best Sell-Side Programmatic Platform and Best Mobile Marketing Platform. InMobi Exchange highlights the company’s work, a two-sided marketplace that enables brands and agencies to understand, identify, engage and acquire their target customers in mobile environments. This is especially important as companies look for ways to reach high-value users on mobile devices in the wake of Apple’s Limited Ad Tracking feature, which requires all apps to acquire user consent before tracking them.
As we wait to see which entries Digiday Media’s judges will select for their winning roster, here’s a look at all of our finalists below:
Best Content Marketing Platform
Known – Skeptic O.S.
Best Content Management System
Quintype – Bold CMS
InVision – Design System Manager
BDG – Typeset
Oracle – Content Management
Best Attribution Tool
Power Digital fueled by SPRnova™ – SPRnova™
TAKUMI, MullenLowe PR, and Safety 1st
NOW and Nielsen – Nielsen Attribution
Quotient and Mondelez Secure Sweet (and effective) OREO Success
Best Monetization Platform for Publishers
Kevel – How Brands Use Ad APIs to Build Custom Ad Platforms
PubMatic – OpenWrap: Prebid As A Service
1plusX – Axel Springer’s 1plusX first-party data partnership
Intowow – Yieldbooster
Playwire – RAMP: Revenue Amplification Managed by Professionals
Best Data Management Platform
1plusX Marketing Intelligence Platform – Axel Springer’s Media Impact doubles CPMs
True Influence – True Influence Marketing Cloud
Permutive & The Guardian
Best Video Ad Server
Smart AdServer – Euro Cup 2020 – Massively Scaled Server Side Ad Insertion for RMB
Publica – The Connected TV Advertising Platform
Beachfront – Convergent TV Ad Platform
Amagi Corporation – Amagi THUNDERSTORM
Best Social Analytics Platform
Hootsuite & Clarins UK
California Life Sciences Association (CLSA) and Real Chemistry – The COR Covid Communication Center
Brandwatch – Land O’Lakes’ journey with Brandwatch
Best Cookieless Identification Technology
Yieldmo & Encantos
Adobe – Adobe Real-time Customer Data Platform
33Across – Launch of Lexicon
Yieldmo & Ford – Bronco Sport Campaign
Cheetah Digital – Customer Engagement Suite
Nano Interactive – Small Business Software
Best Event Platform
ClassBento – Launch of ClassBento – Experience Event Software for Artisans
LIVENow Media – LIVENow Live Event Platform for Dua Lipa’s Studio 2054 & The Gorillaz’ Song Machine Live
ON24 – ON24 & FFVA Mutual
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