R/GA and SapientRazorfish lead this year’s Digiday Awards finalists with three nominations each

R/GA and SapientRazorfish are head to head in the 2017 Digiday Awards nominations with three each: R/GA is up for Best Use of Social for Nike’s “Mamba Day” commemorating NBA star Kobe Bryant’s retirement, Best Product Launch for “Billion Color Film” for Samsung’s QLED TV and Most Innovative Agency. SapientRazorfish shows its digital chops with a nod for Best Brand Platform for tire company Bridgestone, Best Use of Mobile for “Shake a Gift” with McDonald’s and Best Use of Social, also for “Mamba Day” – SapientRazorfish was responsible for media distribution, while R/GA created the day itself.

Now in their seventh year, the Digiday Awards honor the best creative marketing and advertising being done today by brands, agencies, publishers and platforms.

Media agency Mindshare and public relations firm M Booth are close behind with two nominations each. Mindshare Entertainment’s “The Art of Performance Tour” for car client Jaguar garnered the agency a nomination for Best Creative and one for Best Branding Consumer Campaign. M Booth is up for Best Creative and Most Innovative Brand for its work with Scottish whisky brand The Macallan.

The full list of nominees appears below. Winners will be announced at the Digiday Awards Gala on Nov. 7, 2017 at Edison Ballroom in New York City. Tickets are available for purchase here.

Best Creative
The Atlantic – “Question Your Answers
M Booth for The Macallan – Double Cask VR Video Creative
Condé Nast’s Food Innovation Group and Reynolds Kitchens – “Cooking Magic”
Something Massive for Plum Organics – “Do Your Partner

Best Brand Platform
Chive Media Group – CHIVE TV
SapientRazorfish and Bridgestone – “The Bridgestone Performance Institute
OMD and Hawaii Tourism Authority – “Let Hawaii Happen” VR experience
VH1 and Glow – “America’s Next Top Model” Season 23

Best Branding B2B Campaign
All Boats Rise and Michelson Found Animals Foundation – “Found Animals Foundation” campaign
Collectively and HP OfficeJet Pro – “Meet the Intern”

Jack Morton for Eaton – “Desk Toy Decision”
PwC Digital Services – “Digital Services” campaign

Best Branding Consumer Campaign
Team One USA and Huy Fong Foods – “Lexus Sriracha IS: A Car So Hot We Made It Spicy”

Ally Financial – Ally Lucky Penny
WNYC New York Public Radio – “In The Pocket Of Big Truth
Mindshare Entertainment and Jaguar – “The Art of Performance Tour”

Best Direct Response Campaign
Domino’s – Domino’s Wedding Registry
Ansible and Kia – “The Virtual Kia Showroom”
Deep Focus, Engine Media and Moment Studio – “EyeBuyDirect Frame of Mind Campaign”
Morningstar and Oracle Marketing Cloud

Best Use of Mobile
Ansible and Kia – “The Virtual Kia Showroom”
SapientRazorfish and McDonald’s – “Shake A Gift
AdColony and Disney – Disney’s Interactive Mobile Video for “Pirates of the Caribbean”
Pandora Media – “Propel on Pandora

Most Innovative Agency
Work & Co
Hanapin Marketing
Laundry Service

Most Innovative Brand
The Economist
M Booth and The Macallan

Most Innovative Publisher
The Players’ Tribune
Chive Media Group – CHIVE TV

Best Product Launch
Electus, Hudsun, Mattel, ABC, Toys “R” Us – “Toy Box” launch
Mindshare Entertainment and Jaguar – “The Art of Performance Tour”
Hyfn and The Marketing Arm – “Doritos: Mix Arcade
R/GA and Samsung – “The Billion Color Film”

Best Publishing Platform
Hyfn – HYFN8
Mashable – Mashable Reels
CafeMedia – AdThrive publisher platform
Skimlinks and New York magazine

Best Use of Social
R/GA and Nike – “Mamba Day”
SapientRazorfish and Nike – #MambaDay
PMG and Beats by Dre – “Got No Strings
Richards/Lerma and Avocados from Mexico – #AvoSecrets

Best Social Good Campaign
The Martin Agency – “The World’s Biggest Asshole
Engine Media and FIA – “Saving Lives With Artificial Intelligence
Big Spaceship and YouTube – “Vote IRL”

GroundTruth, DigitasLBi and Taco Bell – “Feed A Dream
Xaxis EMEA, GlobalGiving and The Girl Fund

Visionary Award – presented by GumGum

Best Creative Collaboration Team – presented by Hightail
Twitch and partners Wieden+Kennedy, Procter & Gamble, MediaMonks – “Old Spice Kraken
Linqia and partners Frwd, GOODFOODS
Ayima and partners Adam & Eve and Dynamo PR – “Athlete Abstinence Study
CP+B and partner Man Repeller – “Local Selects”

People-Based Marketing Pioneer – presented by LiveRamp
Target – Target Guest Access
RPA for La-Z-Boy
FiveFifty for Winter Park Resort Colorado
The Enthusiast Network and Hyundai – “Genesis of the Genesis”


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