Hulu, 60 Second Docs and Comedy Central Digital are Digiday Video and TV Awards winners in 2021
The Digiday Video and TV Awards mark a transformative year for visual content, one in which so many eyes turned to screens of every type for information, education, entertainment and a sense of communal activity during a time of quarantine.
From heart-touching rites of passage to breakneck production turnarounds as whole seasons of programming were upended by pandemic-wrought changes, the awards this year represent a doubling down on the personal as well as an opening-up of approaches to workflow and creative storytelling.
This year’s winners include Hulu, which celebrated the return of multiple professional leagues with a COVID-19-safe campaign in August 2020. The program highlighted the power of digital face replacement technology and broke through the limitations of lockdown-restricted production cycles.
Meanwhile, 60 Second Docs took to Snapchat Discover in 2020 with a remarkable approach that identified a sweet — and short-form — spot between rapidly shifting audience attention and a thirst for authentic content that connected to both the mundane and sublime portions of human experience.
And, in a topically themed campaign that activated people during a crucial national moment, Comedy Central Digital rose above the pack with a nine-episode social media video series that drove audiences from their own channels to a custom voting information page during the 2020 national elections in the United States. The page, votevotevote.com, highlighted essential pro-voting messaging with entertaining content — and a lot of laughs.
The 2021 Digiday Video and TV Awards represent an industry at its best in many ways — from technology to social engagement to protecting each other and ourselves. This year’s winners produced content that amounted to a mirror — one that showed people working every day to live well and stay connected no matter the circumstances of the times.
Explore all the winners of the 2021 Digiday Video Awards below. You’ll find a quick rundown of the campaigns, along with insights into why they won and what we can learn from them. You can also download the full guide here.
More in Announcement
Typeface, Reveal Mobile, Calendly, Minute Media and Yahoo are among this year’s Digiday Technology Awards finalists
Micro-personalization with AI, e-commerce technology, privacy compliance and partnerships proved the driving factors for success in this year’s Digiday Technology Awards shortlist. As the judges’ choices illustrate, the submissions that came in a cut above demonstrated brands’ passion for balancing data privacy and highly effective personalization — adopting technologies and integrating with partners to achieve […]
The 2023 Digiday Media Awards featured a rising tide of collaborative brand partnerships and influencer collaborations. This year’s winners also used emerging tech to revitalize the customer experience, prioritizing diversity and inclusivity. One program that hit on both themes secured two wins — one for Best Branded Content Program (B2C) and one for Best Custom Advertising […]
The Brazilian Report, Paramount Brand Studio, New York Times Advertising and The Wall Street Journal are among the 2023 Digiday Media Awards finalists
Personalization, authenticity and inclusivity emerged as significant themes among this year’s Digiday Media Awards shortlist. With the expansion of digital media’s global reach and influence, brands are recognizing the importance of investing in emerging channels to engage diverse communities. The Brazilian Report was shortlisted for several categories, including Best Podcast for its weekly series, ‘Explaining […]
Ad position: web_bfu