360i up for 3 honors at the Digiday Content Marketing Awards

digiday content marketing awards

360i is leading the finalist nominations for the 2015 Digiday Content Marketing Awards, which honor the best content creation that connects brands with audiences.

360i is nominated for three awards: Best Content Marketing Agency; Best Use of Twitter for Hashtag Raids, its Twitter campaign for HISTORY’s “Vikings”; and Best New Product or Publication Launch for “Feel the Feelings,” its campaign to launch Oreo’s new line of red velvet-flavored Oreos, just in time for Valentine’s Day.

Other finalists with multiple nominations include Oracle, which is nominated for “Cooking Up Leads” and its “CMOs Face a Major Dilemma” infographic, alongside UrbanDaddy for UrbanDaddy Media and for “Private Exchange”, its work for Cadillac.

In all, 64 finalists have been selected across a dozen categories. Other finalists include Dutch airline KLM, Refinery29, Chobani and The Knot.

Selected by a diverse panel of judges hailing from brands, agencies and publishers, the winners will be announced on May 28 at the Digiday Content Marketing Awards Gala at the Highline Ballroom.

Check out the entire list of finalists below, including links to their work.

Best Branded Content Site/Best Brand Blog

Coca-Cola Journey

Farmers Inner Circle

VideoMind by Ooyala


Best Branded Content Series

AOL & Ford: “This Built America”

Complex Magazine and Dr. Pepper: “One of a Kind Studio Sessions”

SlateCustom for The John Templeton Foundation


Best Brand Digital Magazine


iFly KLM Magazine

UrbanDaddy Media


Best Brand Newsroom

Line//Shape//Space (Autodesk)

MasterCard’s Engagement Bureau: Brand Publishing around the World

TeradataVoice on Forbes.com


Best Content Marketing Tech Platform

Nativo and Horizon Media for HISTORY’s Curse of Oak Island Season II


Chobani Lyft Activation


Best Content Marketing Agency

Clever Girls


Refinery29 Brand Experiences


Best Use of Twitter

Expedia for Mr. Peabody and Sherman Travel the World

Sway Group and Zeno Group for Kmart #MoreLove

360i & HISTORY Vikings Hashtag Raids


Best Brand Vine

LVCVA – Watercooler Vine

Quicksilver by Capital One


Best Use of Video Content

“Barely Legal Pawn” by PMK∙BNC for Audi of America

Weber Shandwick for PEDIGREE® See what good food can do™

Sports Illustrated and Air New Zealand for “Safety in Paradise”

Arnold Worldwide for The Few & Far Between: Tales of Mischief, Revelry and Whiskey


Best Brand Instagram

The Knot on Instagram

Arnold Worldwide for FloBron Instragram

Chobani Instagram


Best Brand Facebook

Meredith Xcelerated Marketing (MXM) for Nescafé with Coffeemate

Beliefnet Social Media Network

Ferrara & Company for Ore-Ida


Best Branded Email Content/Campaign

Oracle: “Cooking Up Leads”

Bluewolf: “State of Salesforce” Global Review 2014-2015


Best Use of Pinterest

Nomadic Agency & Disney Resorts for Disney Vacation Planning Pins

A Honey Bunches of Oats Mother’s Day on Pinterest


Most Innovative Use of New Social Platforms (not Facebook, Twitter, YouTube, Instagram)

Audi & Huge Redefines Second Screen TV with “Pretty Little Liars” & Snapchat

Anomaly and Duracell for Longest Lasting Tournament

Verizon #socialimprint


Best Mobile Content Site

BeBEAUTIFUL – Democratizing beauty for millions of women in India | Jack in the Box Worldwide

Ken Burns iPad App

TBS, Cougar Town and Target’s Integrated Shoppable Promotion


Best Infographic

Oracle for CMOs Face a Major Dilemma

Federated Media & smartwater for Tech Sabbath

Sports Illustrated & IBM for Daily Data Visualization


Best New Product or Publication Launch

Meredith Xcelerated Marketing (MXM) for Nescafé with Coffeemate

Mountain Dew- Summer of Baja

360i and OREO for Feel the Feelings


Most Innovative or Creative Use of Content

Atlantic Re:think and Porsche: Art of the Thrill

Publicis Kaplan Thaler and Citi Double Cash Card Launch

Verizon #socialimprint


Best Agency/Client Collaboration

Clever Girls and Western Union for #WUHomeCooked

UrbanDaddy and Cadillac for Private Exchange

Metia and Microsoft in Health


Best Use of Content Repurposing

AOL Platforms’ 2015 Predictions

Chango for The Programmatic Mind

Mindshare and American Family Insurance G2TG Dreams Fulfilled


Best Use of Native Advertising/Sponsored Content

Spark and BrandRant for Slim Jim

R&R Partners for Las Vegas Convention & Visitors Authority for Playing it Forward

Backbone Media, Black Diamond, and POWDER Magazine for The Human Factor


Best Print to Digital Content Integration

Resource and Tidy Cats for Dr. JVP Help Me Help You

Imprint and T. Rowe Price, Investor Magazine

AT&T and Forbes for “30 Under 30”

There’s also the Best in Show award, which is chosen by Digiday’s editorial team and will be announced at the gala. Tickets to the gala, taking place on May 28 at the Highline Ballroom, are already on sale, so snap them up today.


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