Caraa, Mashable and R/GA are named Most Innovative at the 2017 Digiday Awards

Luxury fitness brand Caraa, media company Mashable and digital agency R/GA were honored for their innovations in media and marketing tonight at the Digiday Awards gala. The Digiday Awards, Digiday’s biggest awards program of the year, honor the best creative marketing and advertising being done today by brands, agencies, publishers and platforms.

This year’s Most Innovative winners demonstrate the importance of charting new paths. Caraa makes bags priced around $400 that function as both gym bag and purse for the fashion-conscious, practical individual, using the same high-quality luxury materials as Chanel and Louis Vuitton. “Fashion is all about beauty and style, but not function. The modern woman is changing,” said Aaron Luo, co-founder and CEO of the brand.

Mashable’s pivot to video has paid off, according to the company, with the launch of vertical video format Mashable Reels, a growing Snapchat Discover presence and content partnership deals with National Geographic and Crackle resulting in a highly engaged audience for the publisher. “Mashable is nimble and flexible. We’re responsive to a changing market and it helps to have an incredibly creative team,” said Jessica Coen, executive editor of Mashable.

Digital agency R/GA has helped some of the world’s largest brands with their innovation ventures, including Walmart, Macy’s, Verizon and Bank of America. In the last 12 months, the IPG-owned agency has built separate business ventures around innovation consulting, new business incubators and architecture, allowing it to go head-to-head with competitive industries outside of the agency world.

View the full list of winners below. To learn about entering future Digiday awards programs, visit the awards website.

Most Innovative Brand

Most Innovative Publisher

Most Innovative Agency

Best Creative
The Atlantic – “Question Your Answers

Best Brand Platform
Chive Media Group – Chive TV

Best Branding B2B Campaign
All Boats Rise and Michelson Found Animals Foundation – “Found Animals Conference Campaign”

Best Branding Consumer Campaign
Ally Financial – “Lucky Penny”

Best Direct Response Campaign
Domino’s – “Domino’s Wedding Registry

Best Use of Mobile
Ansible and Kia – “The Virtual Kia Showroom

Best Product Launch
Electus, Hudsun, Mattel, ABC, Toys R Us – “The Toy Box

Best Publishing Platform
Hyfn – Hyfn8

Best Use of Social
R/GA and Nike – #MambaDay

Best Social Good Campaign
The Martin Agency – “The World’s Biggest Asshole

Visionary Award – Sponsored by GumGum

Best Creative Collaboration – Sponsored by Hightail
Twitch and partners Wieden+Kennedy, Procter & Gamble, MediaMonks –”Old Spice Kraken

People-Based Marketing Pioneer – Sponsored by LiveRamp
Target – Target Guest Access

More in Awards

Typeface, Reveal Mobile, Calendly, Minute Media and Yahoo are among this year’s Digiday Technology Awards finalists

Micro-personalization with AI, e-commerce technology, privacy compliance and partnerships proved the driving factors for success in this year’s Digiday Technology Awards shortlist. As the judges’ choices illustrate, the submissions that came in a cut above demonstrated brands’ passion for balancing data privacy and highly effective personalization — adopting technologies and integrating with partners to achieve […]

Ancestry, Xaxis and Hilton are among the 2023 Digiday Media Awards winners  

The 2023 Digiday Media Awards featured a rising tide of collaborative brand partnerships and influencer collaborations. This year’s winners also used emerging tech to revitalize the customer experience, prioritizing diversity and inclusivity.  One program that hit on both themes secured two wins — one for Best Branded Content Program (B2C) and one for Best Custom Advertising […]

The Brazilian Report, Paramount Brand Studio, New York Times Advertising and The Wall Street Journal are among the 2023 Digiday Media Awards finalists

Personalization, authenticity and inclusivity emerged as significant themes among this year’s Digiday Media Awards shortlist. With the expansion of digital media’s global reach and influence, brands are recognizing the importance of investing in emerging channels to engage diverse communities. The Brazilian Report was shortlisted for several categories, including Best Podcast for its weekly series, ‘Explaining […]