The Digiday Agency Summit: Hacking Advertising

The 2014 Digiday Agency Summit, held Feb. 19-21, at La Quinta Resort & Club in Palm Springs, Calif., will discuss the power of stories worth sharing, the true meaning of real-time marketing, how brands can hijack the spotlight using social and why agencies should act like VCs.

The summit will feature case studies from agencies like SapientNitro, EVB and RPA on work with brands like Digiorno, Intuit, Audi and others. Confirmed speakers include:

• Mike Margolin, vp & interactive marketing director for RPA, on hacking the media ecosystem across all channels and presenting an Intuit case study

• Valerie Carlson, executive creative director for SapientNitro, on the lack of female creatives in advertising

• Steve Babcock, executive creative director of EVB, on the power of socially minded campaigns

• Joseph Assad, COO of PMK*BNC, with an Audi case study on how to pull off a content campaign without a media budget

The Digiday Agency Summit will gather the brands, agencies and technology leaders who are at the forefront of exploring and implementing cutting-edge marketing tactics. Digiday Summits are known for their rapid-fire sessions (20 minutes or shorter) and commitment to speaking frankly about pressing industry issues. This honest dialogue continues during afternoon activities and evening networking events where speakers and attendees mingle.

Join us in Palm Springs to get the stories behind well-known campaigns from the most successful marketers in advertising.  We hope to see you there.

More in Announcement

Typeface, Reveal Mobile, Calendly, Minute Media and Yahoo are among this year’s Digiday Technology Awards finalists

Micro-personalization with AI, e-commerce technology, privacy compliance and partnerships proved the driving factors for success in this year’s Digiday Technology Awards shortlist. As the judges’ choices illustrate, the submissions that came in a cut above demonstrated brands’ passion for balancing data privacy and highly effective personalization — adopting technologies and integrating with partners to achieve […]

Ancestry, Xaxis and Hilton are among the 2023 Digiday Media Awards winners  

The 2023 Digiday Media Awards featured a rising tide of collaborative brand partnerships and influencer collaborations. This year’s winners also used emerging tech to revitalize the customer experience, prioritizing diversity and inclusivity.  One program that hit on both themes secured two wins — one for Best Branded Content Program (B2C) and one for Best Custom Advertising […]

The Brazilian Report, Paramount Brand Studio, New York Times Advertising and The Wall Street Journal are among the 2023 Digiday Media Awards finalists

Personalization, authenticity and inclusivity emerged as significant themes among this year’s Digiday Media Awards shortlist. With the expansion of digital media’s global reach and influence, brands are recognizing the importance of investing in emerging channels to engage diverse communities. The Brazilian Report was shortlisted for several categories, including Best Podcast for its weekly series, ‘Explaining […]