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Programmatic for sellers: Unit 4 – The impacts of data privacy regulation
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Interview -
11/15/2023
Speakers
Myles Younger
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head of innovation and insights, U of Digital
This lesson reviews rapidly developing data privacy regulations. It is intended for those familiar with programmatic advertising who want to expand their understanding.
In the EU, the stringent GDPR is the law of the land. In the U.S., California has led the data privacy charge with the CCPA and its CPRA amendment. Other states, including Colorado, Virginia, and Utah, are following along. One thing is certain: The evolution of privacy regulation is only just beginning.
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