The Future of TV Episode 3: The connected TV outlook
Executives from Carat, Dentsu, Horizon Media, Magna, OMD, PMX Lift, Tinuiti and UM Worldwide explore the role that CTV platforms play in today’s streaming ad [...]
Programmatic for sellers: Unit 3 – Understanding how programmatic CTV/OTT is sold
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Interview -
11/16/2023
Speakers
Beau Ordemann
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vice president, advanced TV, Yahoo
Programmatic video ads are purchased and streamed over the internet on any device, including mobile devices, tablets, computers and connected TV. This lesson reviews the rapidly growing digital video advertising medium, focusing on various video formats and how they look and function. It is intended for those familiar with programmatic advertising and looking to expand their understanding.
In recent years, spending on programmatic video advertising has accelerated. More brands are ramping up their media mixes to include more digital video as people continue to stream their favorite shows. Measurement challenges within other types of advertising have resulted in advertisers investing more in connected TV and streaming.
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