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Executives from Carat, Dentsu, Horizon Media, Magna, OMD, PMX Lift, Tinuiti and UM Worldwide explore the role that CTV platforms play in today’s streaming ad [...]
Programmatic for sellers: Unit 2 – Understanding the world of programmatic deals
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Interview -
11/16/2023
Speakers
Programmatic platforms enable buyers and sellers to transact with each other in an automated marketplace setting.
This lesson reviews the different programmatic transaction types — open exchange, private marketplace, preferred deals, and programmatic guaranteed — and is intended for those familiar with programmatic advertising and looking to expand their understanding. Understanding the context around programmatic transactions is essential for understanding why buyers and sellers may choose one type over another.
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