Forces at Play
Digiday reporter Alexander Lee will join leading esports journalist Jacob Wolf for a discussion of the cultural and economic changes currently underway in the gaming and esports industries. The [...]
As the esports industry matures, so are its brand partnerships. With rote sponsorships and logo slaps looking increasingly obsolete, gaming hardware and technology manufacturer Razer and esports and entertainment organization Envy/OpTic have entered a comprehensive and symbiotic partnership that takes advantage of both sides’ unique strengths. Join Envy Gaming founder Mike “Hastr0” Rufail and Razer senior esports marketing manager Seeson Mahathavorn to explore the strategy behind the partnership — and how a natural alignment between the companies’ brand identities helped grease the wheels.
Digiday reporter Alexander Lee will join leading esports journalist Jacob Wolf for a discussion of the cultural and economic changes currently underway in the gaming and esports industries. The [...]
At a time when entertainment choices have never been more abundant, gaming has emerged as a key influencer playing an increasing role in shaping consumers’ digital entertainment habits and [...]
Gaming’s evolution as a medium for advertisers is in full swing. No surprise there. In fact, it’s already a priority for many big advertisers. The raft of partnerships, hires and investment in [...]
Authenticity defines gaming perhaps more than any other medium. But like any other medium, there comes a point where scale is necessary. How do you marry efficiency with authenticity? Welcome to the [...]
If the gaming media market is having a moment, as many of its observers seem to be claiming, it’s a good time to pause for breath. Unfortunately, it’s also a moment when several misconceptions [...]
In the modern era, you can’t speak to Gamers without addressing the Latino Consumer. To offset the lack of DE&I representation and slow pace of system change, Lexus partnered with PRISA Brand [...]
We’ll pack all the basics of advertising beyond search into a 25-minutes session delivered by Price Glomski, svp of digital commerce at PMG and begin to uncover how you can unlock this valuable [...]
Julie Weitzner, evp at Sellwin Consulting will take us through how to build a solid foundation when it comes to advertising beyond search, what tailoring content for Amazon looks like, and how to [...]
How does it look in practice? Ekta Chopra will take us through the evolution of e.l.f. Cosmetics has experienced while on Amazon, where the brand started and how it got where it is [...]
In this session, Adam will cover how brands should be thinking about sponsored display and Amazon DSP, the opportunities that exist within both our insight to what the future holds for upper funnel [...]
As live events begin making their way back into society in 2021, how are these companies looking at targeting the right audience? Hear from Gupta Media’s Founder Gogi Gupta in conjunction with Tom [...]
The intersection of gaming and advertising is more expansive than ever now, but where is it headed and how has it evolved? In this session, Joe Barnes, director of Bud Light sports marketing will [...]
The gaming audience is the mainstream audience now. CPG, entertainment, and finance brands are finding meaningful new engagement with core “non-traditional” gaming audiences across devices and [...]
Let’s talk about all things live streaming. In this session, a Twitch executive will take us through a multitude of topics including the brand’s content evolution, audience make-up, covid-19 [...]
Publishers have always had to be on the lookout for the next big thing when it comes to emerging technology. This year, it turns out, that means bracing for the impact of artificial intelligence. [...]
Publishers have always had to be on the lookout for the next big thing when it comes to emerging technology. This year, it turns out, that means bracing for the impact of artificial intelligence. [...]
Publishers have always had to be on the lookout for the next big thing when it comes to emerging technology. This year, it turns out, that means bracing for the impact of artificial intelligence. [...]
Publishers have always had to be on the lookout for the next big thing when it comes to emerging technology. This year, it turns out, that means bracing for the impact of artificial intelligence. [...]
Marketers have always had to be on the lookout for the next big thing when it comes to emerging technology. This year, it turns out, that means bracing for the impact of artificial intelligence. More [...]
Marketers have always had to be on the lookout for the next big thing when it comes to emerging technology. This year, it turns out, that means bracing for the impact of artificial intelligence. More [...]
Among the more consequential developments brewing in the broader TV ad market is the makeover of the industry’s measurement system. After decades of being dominated by a single measurement [...]
The promise of programmatic buying is to streamline the ad sales process. And that proves out — to a point. But when it comes to buying ads on streaming services — and especially when adding [...]
It’s hard to talk about the social video space without focusing on the short-form vertical video format. And it’s hard to focus on the short-form vertical video format without an eye to the [...]