The Future of TV Episode 3: The connected TV outlook
Executives from Carat, Dentsu, Horizon Media, Magna, OMD, PMX Lift, Tinuiti and UM Worldwide explore the role that CTV platforms play in today’s streaming ad [...]
The Future of TV Episode 1: The state of the streaming ad market
-
Digiday Presents: The Future of TV Video Series -
Presentation | 26:46 -
04/29/2024
Speakers
Tim Peterson
|
Senior media editor, Digiday
One of the biggest challenges facing streaming advertisers today is how fragmented streaming audiences are. Which may be surprising.
With Amazon’s Prime Video adding an ad-supported tier earlier this year and automatically opting in existing subscribers, there would seem to be an abundance of large-scale ad-supported streaming services. And there are. But even at scale, there’s fragmentation.
In the first episode of the series, agency executives from Carat, Havas Media Network, Horizon Media, OMD, Publicis Media Exchange, UM Worldwide and Walton Isaacson outline this fragmentation issue, including the challenges it introduces, how they’re dealing with those challenges and how the increasing availability of live sports in streaming may be among the biggest salves of all.
The Future of TV video series is presented by our partner, Simulmedia.
More from this event
-
-
The Future of TV Episode 2: Inside streaming’s identity picture
Executives from Digitas North America, GroupM, Known and Mediahub Worldwide examine streaming’s identity [...]
More from this category
-
The Future of TV Episode 5: TV advertising’s measurement overhaul
Among the more consequential developments brewing in the broader TV ad market is the makeover of the industry’s measurement system. After decades of being dominated by a single measurement [...]
-
The Future of TV Episode 4: Advancing TV
The promise of programmatic buying is to streamline the ad sales process. And that proves out — to a point. But when it comes to buying ads on streaming services — and especially when adding [...]
-
The Future of TV Episode 3: Spotlight on social video
It’s hard to talk about the social video space without focusing on the short-form vertical video format. And it’s hard to focus on the short-form vertical video format without an eye to the [...]
-
The Future of TV Episode 2: Spotlight on streaming
Advertisers are seemingly swimming in streaming ad inventory. Netflix has finally joined the ad-supported streaming landscape, and so has Disney+. And yes, advertisers are awash in streaming ad [...]
-
The Future of TV Episode 1: The state of the industry
The TV ad market has been on the verge of a tipping point for years. Traditional TV reach has been eroding, and ad-supported streaming viewership has been growing — and the ever-present question [...]
-
What to Expect in This Year’s Upfront Cycle
In this session, hear from Lisa Herdman, svp, executive director of strategic investment at RPA discuss how advertisers are gearing up for this year’s upfront negotiations with TV networks, [...]
Latest event video
-
Digiday+ Holiday Marketing and Commerce Strategies
The year-end holiday shopping season is a crucial moment for most brands and retailers as consumers flock to stores and websites to purchase gifts – driving a surge in sales. For some brands, [...]
-
Programmatic for sellers: Unit 2 – Understanding the world of programmatic deals
Programmatic platforms enable buyers and sellers to transact with each other in an automated marketplace setting. This lesson reviews the different programmatic transaction types — open [...]
-
Programmatic for sellers: Unit 3 – Understanding how programmatic CTV/OTT is sold
Programmatic video ads are purchased and streamed over the internet on any device, including mobile devices, tablets, computers and connected TV. This lesson reviews the rapidly growing digital video [...]
-
Programmatic for sellers: Unit 1 – Framing industry standards for identity solutions
Identity in the digital advertising space refers to having an understanding of a user and their journey. The goal of working with identity is to achieve a unified view of the user across all possible [...]
-
Programmatic for sellers: Unit 4 – The impacts of data privacy regulation
This lesson reviews rapidly developing data privacy regulations. It is intended for those familiar with programmatic advertising who want to expand their understanding. In the EU, the stringent GDPR [...]
-
The State of AI in Publishing: Common Questions about AI
Publishers have always had to be on the lookout for the next big thing when it comes to emerging technology. This year, it turns out, that means bracing for the impact of artificial intelligence. [...]