The Future of TV Episode 3: The connected TV outlook
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Striking the Balance: Driving Timely Performance and Building Timeless Brand
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Interview | 0:23:20 -
06/07/2022
Speakers
Nathan Hugenberger
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CTO & EVP Of Science, Known
Linear is over. Well, linear thinking, that is. As the video landscape continues to blur, so do watching behaviors. People are no longer just watching TV, they’re on social media, they’re searching and they’re gaming. In this blended, multimedia environment, we need to think about the consumer mindset and start treating all video – from TV and streaming to social and in-feed – as equal inputs. A winning video strategy today marries timely performance media tactics with timeless brand building creative, as users tune in across devices.
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