Retail Revolution
The threat of e-commerce has transformed the retail experience. But the act of shopping is a tangible one. Retailers of all shapes are trying to grapple with a new consumer and new competition.
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IKEA’s chief digital officer on how it’s using AI to personalize online shopping, working with influencers
November 7, 2022 • 4 min read -
Why this luxury bedding brand is diversifying its media mix to get in front of shoppers
November 7, 2022 • 3 min read -
Amazon places its data clean room at the center of its adland charm offensive
October 26, 2022 • 4 min read -
What the Kroger-Albertsons merger means for the retail media landscape
October 19, 2022 • 5 min read -
How Squarespace is marketing more directly to the creator economy
September 27, 2022 • 4 min read -
As Walmart adds TikTok, Snap, Roku and others to its marketplace, GroupM evaluates the whole sector
September 20, 2022 • 3 min read -
Why Facebook, Instagram and TikTok have stepped back from social commerce
September 16, 2022 • 5 min read -
Why McKinsey sees ‘commerce media’ as the go-to media and marketing investment channel of the future
September 14, 2022 • 4 min read -
How and why DTC advertising hasn’t cooled off as much as once thought
August 23, 2022 • 2 min read -
CRO Brian Gleason on why Criteo is ‘not an ad network’
August 22, 2022 • 4 min read -
‘An influx of investment’: Kroger sees retail media opportunities in ad slowdown
August 22, 2022 • 4 min read