The Programmatic Marketer
The advent of programmatic has meant a shift in marketing, with many unanswered questions on how to best organize for automated digital marketing and what this means for transparency.
-
How eyewear maker Luxottica takes control of programmatic
October 27, 2017 • 2 min read -
Now Google is in the spotlight for Russian propaganda ads
October 10, 2017 • 3 min read -
True to its word, P&G has slashed the number of sites it advertises on
October 2, 2017 • 3 min read -
A tax could remedy slow-loading ads, but enforcement would be tricky
September 28, 2017 • 3 min read -
Turning off retargeting could hurt publishers and empower Google, Facebook
September 27, 2017 • 4 min read -
Ad tech eyes connected TV, but media buyers find limitations
September 25, 2017 • 4 min read -
Best of the week: Safari update underscores Apple’s ambivalence about advertising
September 22, 2017 • 3 min read -
Programmatic is finally figuring out a basic flaw in ad auctions
September 19, 2017 • 4 min read -
Forget the duopoly, Apple’s anti-tracking moves rattle digital media
September 18, 2017 • 3 min read -
Sprint’s digital chief on programmatic: ‘We are taking full ownership’
September 18, 2017 • 3 min read