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Business of TV
Business of TV
‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform
November 17, 2020
Member Exclusive
TV networks cut costs to confront shrinking profits amid streaming shift
November 11, 2020
Business of TV
How advertisers are evaluating YouTube’s rising connected TV viewership
November 9, 2020
Member Exclusive
Digital publishers hunt for home on connected TV
November 4, 2020
Digiday+ Future of TV Briefing
‘CTV took from everybody’: How connected TV won this year’s upfront
October 28, 2020
Business of TV
TV ad buyers expect networks to tax upfront advertisers that waited to commit
October 26, 2020
Member Exclusive
TV networks face loss of affiliate revenue in shift to streaming
October 21, 2020
Business of TV
‘Double what we would normally pay’: Unstable fourth quarter TV ad market is pushing up prices
October 20, 2020
Business of TV
‘You have to be more nimble’: How advertisers are adapting to a mixed-up fourth-quarter TV market
October 19, 2020
Business of TV
TV sports advertisers grapple with NFL, college football rescheduling games
October 16, 2020
Member Exclusive
Major media reorganizations aim to bridge the divide to companies’ streaming futures
October 14, 2020
Member Exclusive
‘Sleeping giant’: How Google stands to shake up the connected TV platform war
October 7, 2020
Member Exclusive
‘This was the zeitgeist year’: How TV networks sold advertisers on streaming in this year’s upfront
September 30, 2020
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