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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms

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Digiday+ Future of TV Briefing

The Future of TV Briefing covers the latest in streaming and TV for Digiday+ members and is distributed over email every Wednesday at 10 a.m. ET.

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Future of TV Briefing: Top takeaways from ‘The Future of TV’ video series

This week’s Future of TV Briefing recaps what was discussed during this year’s “The Future of TV” video series.

May 1, 2024

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Future of TV Briefing: Media and entertainment matchmakers, 2024 edition

January 17, 2024

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Future of TV Briefing: The top trends and developments that will shape the future of TV in 2024

January 3, 2024

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Future of TV Briefing: How the future of TV shaped up in 2023

December 20, 2023

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Future of TV Briefing: Sneak peek at ‘The Future of TV’ video series

April 24, 2024
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Future of TV Briefing: Media Rating Council identifies ‘the problem of our time’ for measurement

April 17, 2024
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Q&A: How attention, search and recall are creating more effective video ad metrics
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Future of TV Briefing: Making sense of the TV industry’s latest measurement moves

April 10, 2024
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Future of TV Briefing: How Axios Entertainment is looking to expand its original programming business

April 3, 2024
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Future of TV Briefing: Ad buyers, sellers ‘don’t anticipate a major currency shift’ in this year’s upfront

March 27, 2024
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Future of TV Briefing: TV ad buyers and sellers expect a ‘slow, long upfront’ — for now

March 20, 2024
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Future of TV Briefing: How outcome-based measurement may figure into this year’s upfront market

March 13, 2024
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Future of TV Briefing: How TV and streaming companies’ advertising and subscription businesses fared in Q4 2023

March 6, 2024
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Future of TV Briefing: DoubleVerify and Roku uncover CTV ad fraud scheme costing advertisers $7.5M per month

February 28, 2024
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Future of TV Briefing: A Q&A with Colin and Samir’s Samir Chaudry on the state of the creator economy

February 21, 2024
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Future of TV Briefing: Why CTV ad sellers are adopting universal IDs like Unified ID 2.0

February 14, 2024
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Future of TV Briefing: Why a creative ID system could save the streaming ad market ‘millions of dollars’

February 7, 2024

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