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Super Bowl
Digiday's annual coverage of the Big Game.
Super Bowl
Will Twitter continue to be where brands comment on the Super Bowl – or will TikTok play usurper?
February 9, 2023
Member Exclusive
Digiday+ Research: On the eve of the Super Bowl, brands much prefer advertising on CTV over traditional TV
February 9, 2023
Super Bowl
State Farm to skip out on a Super Bowl ad this year, going all in on TikTok instead
February 8, 2023
Super Bowl
Giant Spoon picks the Super Bowl to test ChatGPT’s marketing chops
February 8, 2023
Member Exclusive
Marketing Briefing: Twitter, TikTok vie for ad dollars, offer incentives as they seek to own second screen for Super Bowl
February 7, 2023
Super Bowl
Why one agency is drawing inspiration from Jesus and avocados for Super Bowl marketing
February 3, 2023
Member Exclusive
Marketing Briefing: For this year’s Super Bowl, marketers will seek to ‘stretch investment’ however they can
January 17, 2023
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