Digiday’s Oral History of Ad Tech podcast, episode 2, with Ari Paparo

The serial entrepreneur and “first influencer of ad tech” — sorry @AdtechGod — now helps to demystify and humanize the often dry milieu of digital media PR in his missives over at Marketecture.

This week, he speaks with Digiday reporter Ronan Shields in the second installment of Digiday’s Oral History Of Ad Tech in a conversation that focuses on the state of the industry during the opening decade of the 21st century. His insights include:

• The hustle that was ad tech in the 1990s
Ad rendering preventing in staging

Ad position: web_incontent_pos1
• Paparo’s input to DoubleClick’s turnaround, and eventual sale to Google
• The incredible business model of ad networks in the 2000s
• How the rise of the ad exchange became the fall of the ad network
Ad rendering preventing in staging

Ad position: web_incontent_pos2
• And just who invented what in ad tech

In the coming weeks, Digiday’s History of Ad Tech, produced by Digiday Media’s audio producer Sara Patterson, lifts the lid on some of the key undercurrents in ad tech over the last 20 years with Seb Joseph, senior news editor, and Ronan Shields, senior reporter, advertising technology, in conversation with some of the key players during that time.

Subscribe to the Digiday podcast now on Apple Podcasts, or wherever you get your podcasts.