Digiday+ Research: Half of publishers are already using generative AI — and more will follow

When it comes to generative AI, publishers are split down the middle — and use of the technology is poised to grow in the media industry.

Digiday+ Research Lifestyle Subscription Index: Sports Illustrated, Vogue, NatGeo separate casual readers from enthusiasts

The index is a research framework that analyzes and ranks a set of publications across digital threshold experience, member benefits and pricing and plans dimensions.

Marketing Briefing: As in-housing becomes a mainstay, marketer mindsets on in-housing vs. agencies needs to change

Rather than viewing in-housing as a contentious and existential threat, marketers, search consultants and industry analysts say that agencies should focus on how they can work together.

Media Buying Briefing: Forrester offers solutions to a very flawed pitch process

Pitching new business is the lifeblood of any agency. Churn is constant, so filling the new-business pipeline is essential to. But equally true is how truly grueling and unsatisfying the process is.

Digiday+ Research: Nielsen gets boost in NewFronts, upfront cycle — but Comscore wins as measurement provider

Digiday's survey found that Comscore and Nielsen will be the dominant measurement providers during this year's NewFronts and upfronts. More than half of publishers said they will accommodate Comscore this year, and nearly half said they will accommodate Nielsen.

Media Briefing: Ad spending is slowing, but it’s a return to ‘normal’

Publishers' ad revenue was still up on an average of 26% year over year in 2022, but outlook for 2023 more so resembles pre-pandemic realities.

Digiday+ Research: Publishers are a lot less optimistic about NewFronts this year

Digiday+ Research surveyed publishers to find out how they expect buyers will spend during this year's NewFronts and upfronts. The short answer is there's a lot less optimism among publishers this year than there was last year.

Marketing Briefing: Marketers seek help with organic, social personas amid ‘reinvigorated interest in organic content’

Marketers who were once enamored with the potential for a super personalized paid media strategy are the same ones now enamored with the power of organic social and brands exploding on TikTok, according to marketers and agency execs.