Media Buying Briefing: Another report calls for changes to the grueling pitch process

MediaSense offers its own reasons for why and how the agency pitch process needs to change irrevocably so as not to break the participants in the process.

Digiday+ Research deep dive: Publishers large and small put their resources into first-party data

Eighty-two percent of publishers overall say they're already using first-party data to prepare for the end of the third-party cookie, and nearly half are requiring users to register and integrating first-party data segments into DSPs – indicating that first-party data is the clear path forward for publishers heading into the post-cookie world.

Media Briefing: Why publishers hope chatbots will be the latest retention tool

Publishers hope the chatbots they are developing will be the latest retention tool to keep readers onsite and to get them to consume more content.

Future of TV Briefing: The big questions heading into this year’s upfront market

This week's Future of TV Briefing highlights the top questions facing TV and streaming ad buyers and sellers heading into this year's upfront market.

Digiday+ Research: Agencies choose contextual targeting over first-party data in post-cookie era

Three-quarters of agencies are actively preparing for the end of the third-party cookie, and 70% said they're doing so by spending more on contextual targeting campaigns.

Marketing Briefing: Marketers closely watching backlash to ‘woke’ advertising from Bud Light, Miller Lite and Adidas

Marketers and agency execs say there may be more caution among more risk averse brands and marketers now as they watch what’s happening to their peers and look for ways to avoid the same happening to them. 

Media Buying Briefing: What if ChatGPT could replace a media planner?

Agencies are moving beyond generative artificial intelligence to examine its media planning capabilities – but it may not be ready to overtake those jobs just yet.

Digiday+ Research: Brands make big bet on first-party data as third-party cookie fades away

As the end of the third-party cookie nears, brands say the way forward could very well be first-party data.