Digiday+ Research Briefing: Nearly two-thirds of publishers think they will lose when the third-party cookie dies

In this edition, we share focal points from Digiday's recently released reports about how publishers think they’ll fare in the post-cookie era and how marketers’ social platform budgets stack up.

Future of TV Briefing: How generative AI tools are speeding up video production processes

This week’s Future of TV Briefing looks at how generative AI tools like OpenAI’s DALL-E 2 and Stability AI’s Stable Diffusion are being used to produce videos.

Marketing Briefing: WGA and potential Sag-Aftra strike has marketers focused on reality TV, sports and live events

Hope for a quickly resolved strike seems to have dwindled, according to agency execs, who say they are telling clients to prioritize sports, live events and reality TV ad buys.

Digiday+ Research: Smaller publishers depend the most on digital channels

Media businesses require a delicate balance between traditional channels and digital ones — and that balance looks different for large publishers and smaller ones.

Media Buying Briefing: Debating the value of open-exchange programmatic vs. PMPs

Can open-exchange programmatic ever overcome its reputation as a source of low-quality inventory? Is its main attraction simply the fact that its cost-per-reach is much lower than PMPs that often lack scale? Or is there a middle way?

Digiday+ Research: Nearly two-thirds of publishers think they will lose when the third-party cookie dies

Publishers have been busy prepping for the end of the third-party cookie, but that doesn't mean they think they'll come out on top in the post-cookie era. In fact, publishers count themselves among those who stand to lose from the end of the cookie.

Media Briefing: Publisher execs fear lack of visibility for Q3, but feel steady year over year

Publisher execs share how Q2 shook out for their businesses as they brace for an equally murky second half.

Digiday+ Research Briefing: CMO Strategies — How marketers’ social platform budgets stack up

In this week's Digiday+ Research Briefing, we share focal points from Digiday's recently released reports on how marketers’ social platform budgets stack up, and how agencies are feeling less pessimistic about the death of the third-party cookie.