Marketing Briefing: In uncertain economic times, marketers are getting back to the ‘fundamentals’

The focus on basics is likely a symptom of the current economy, according to agency execs and marketers, who say that when times are tough marketers are not only made to do more with less but rely on what’s proven.

Media Buying Briefing: As Cannes Lions fades from memory, its problems and potential stay put

Hot air around generative AI dominated most conversations at the Cannes Lions festival -- along with growing frustration over the programmatic landscape

Digiday+ Research Briefing: Meetings draw attendees to Cannes this year, but cost is a big barrier

In this edition of the weekly Digiday+ Research Briefing, we share focal points from Digiday's recently released reports about how meetings — not parties — are driving attendance at Cannes this year and how smaller publishers depend the most on digital channels.

Media Briefing: Parallel path tests are publishers’ best tool for selling advertisers on first-party data offerings 

Staring down a third-party cookie apocalypse, publishers are banking on advertisers to adopt their first-party data offerings to keep ad dollars rolling in.

Future of TV Briefing: The challenges in using generative AI tools for video productions

This week’s Future of TV Briefing looks at the limitations video producers and VFX specialists encounter when using generative AI tools.

Marketing Briefing: Marketers face conundrum to ‘do more with less’ and prove every dollar works ‘two or three times harder’

While marketers are always pressured to prove the need for ad spending — marketing’s reputation as a cost-center continues to be difficult to shake off — the need to do so this year is even more prominent. 

Media Buying Briefing: What is, and should be, talked about at Cannes Lions this year

This year promises to be one of the busiest Cannes Lions in recent memory. Here are the issues, both business-side and cultural, that agencies will tackle.

Media Briefing: Publishers’ guide to Cannes

Publishers are preparing for a jam-packed trip to Cannes, France next week with the primary goal being to turn in-person meetings into ad revenue.