Marketing Briefing: Why the halcyon days of the rock star CMO may be over as the role evolves in a difficult economy

There’s been a noticeable vibe shift in recent years, particularly over the last year, as marketers are getting back to fundamentals and keeping their heads down to focus on the work amid the more difficult economy.

Media Buying Briefing: Buyers ask for, and get, pricing rollbacks in the upfront

Holding company chief investment officers say they’ve laid down close to three-fourths of their clients’ dollars across linear, streaming and digital video.

Research Briefing: Instagram hopes Threads will overtake Twitter as top messaging app

In this edition of the weekly Research Briefing, we share focal points from Digiday's recently released report about how smaller publishers depend more on revenue from digital channels than their larger counterparts.

Media Briefing: Mid-year media check-in

As publishers cross into the halfway point of 2023, the only thing that’s clear is that the outlook for the back half is hazy.

Future of TV Briefing: How the future of TV has shaken out so far in 2023

This week’s Future of TV Briefing recaps the first half of 2023 for the TV, streaming and digital video industry.

Research Briefing: Brands’ confidence in Instagram builds, but they seem unsure about TikTok

In this edition of the weekly Research Briefing, we share focal points from Digiday's recently released report about how marketers' social platform budgets stack up.

Media Briefing: Publishers are optimistic about the conversations — but not inked deals — out of Cannes

After Cannes, publishers' sales teams are in full force trying to lock down deals.

Future of TV Briefing: What video platforms VidCon’s Gen Z attendees are and aren’t watching in 2023

This week’s Future of TV Briefing surveys the teens, tweens and twentysomethings attending this year’s VidCon on what video platforms they are — and aren’t — watching.