Marketing Briefing: Marketers eye women’s sports as a growth area amid WNBA draft, record March Madness

Marketers are considering the space more this year, according to agency execs,  with some noting that the women’s athletes may get more attention from brands ahead of the Summer Olympics this July. 

Media Buying Briefing: How influencer agencies are adapting to TikTok’s SEO incentives

Agencies and influencers are increasingly focusing on search content strategies as TikTok recently launched a new monetization program to reward content matching popular searches – but experts warn that brand safety and authenticity could get tarnished if they do not strike the right balance.

Digiday+ Research deep dive: Marketers cut way back on X spending as brand safety concerns persist

A Digiday+ Research survey found that marketers' X usage trails far behind its social media competitors, and also that marketing spend on the platform has dropped dramatically, with brand safety being the biggest concern for marketers.

Research Briefing: Publishers bank on their own first-party data amid Privacy Sandbox concerns

In this week’s Digiday+ Research Briefing, we examine publishers’ reservations about Google's Privacy Sandbox, how subscriptions aren’t the revenue driver they once were for publishers and how X is once again telling advertisers it’s serious about brand safety, as seen in recent data from Digiday+ Research.

Media Briefing: Publishers’ audience authentication strategies are put to the test

Getting users to willingly sign-in to a publisher website can be valuable, but has proven elusive.

Future of TV Briefing: Making sense of the TV industry’s latest measurement moves

This week’s Future of TV Briefing looks at the recent developments in the TV measurement market on the eve of this year’s upfront negotiations.

Publisher strategies: How publishers are optimizing revenue streams

Bearing in mind publishers’ recent economic realities, in this first annual report on publishers’ revenues Digiday+ Research examines the current and future state of publishers’ revenue streams, from traditional ad revenue to events and subscriptions.

Marketing Briefing: Why marketers believe brand ambassadors alleviate influencer marketing concerns

Influencer marketing shops have seen an increase in requests for brand ambassador relationships in recent months and cite brand safety as well as exclusivity as key reasons marketers list for the increased interest.