CMO Strategies: Ad-supported streaming captures viewers, but doesn’t yet dominate marketers’ playbooks

Americans have been adopting ad-supported streaming services at a faster rate than purely subscription-based options. However, ad-supported streaming is the channel marketers use the least among the channels Digiday assessed in our CMO Strategies series.

Research Briefing: Marketers question Threads’ value, but are publishers cooling on Meta’s Facebook too?

In this edition of the weekly Digiday+ Research Briefing, we share focal points from Digiday's recently released reports on whether publishers are cooling on Facebook and how marketers are currently investing in ad-supported streaming services.

Media Briefing: Publishers say Snapchat revenue is down while TikTok, Instagram are on the come-up

Instagram and TikTok are still top tier money makers for publishers, while Facebook and X lag behind.

Future of TV Briefing: How the TV, streaming and digital video industry spent its summer

This week’s Future of TV Briefing recaps a summer that the TV, streaming and digital video industry may hope to soon forget.

Digiday+ Research deep dive: Are publishers cooling on Facebook?

Digiday+ Research surveyed publisher professionals to find out how they are using different social media platforms and how that usage has changed over the last two years. In this first deep dive into the topic, we look at how publishers are using Facebook.

Marketing Briefing: Coca-Cola’s senior director of generative AI Pratik Thakar on why the brand believes ‘AI is making everyone an artist’

Thakar’s appointment earlier this summer is just one of the ways Coca-Cola is setting its marketing footing in AI like pitching consumers to use generative AI to create art for the company.

Media Buying Briefing: Are AI chatbots going to power agency operations and client services in the future?

Agencies are employing ChatGPT-style bots both internally for automating operations and analyzing media and trends and externally for client campaigns and data reporting or visualization.

Research Briefing: MFA uproar puts spotlight on programmatic advertising, as majority of marketers use programmatic site display ads

In this edition of the weekly Digiday+ Research Briefing, we share focal points from Digiday's recently released report on how brands and retailers are spending a lot more on online marketing than agencies.