The programmatic manifesto

Programmatic is firmly in the trough of disappointment, beset by problems of fraud, bots, viewability and ad blocking. But it's also the future. Fixing programmatic will entail transparency, quality over quantity, client control -- and treating people like humans, not "users."

Editor’s note: Rise of the machines

Programmatic is the theme of this issue of Pulse, Digiday's new quarterly print magazine. You’ll find pieces about brands taking programmatic in-house, a look at how agencies are scrambling for ad tech talent, and a look inside Mitch Oscar’s “programmatic cabal.

Asics offers NYC marathoners 3D statues of themselves

Marathon running is hard. And in America, when you do something hard you get a trophy. In that spirit, Asics is 3D printing 550 mini-statues of actual runners competing in this year's TCS NYC Marathon as a way to commemorate their efforts.