Consulting firms are poised to take part of the ad agency business

Consulting firms are ready to be taken seriously in the advertising game, having been dismissed by agency bosses.

Digiday Research: Two-thirds of retailers struggle to measure influencer campaigns

Digiday surveyed over 53 retail brands and found that 67 percent have trouble measuring influencer marketing campaigns.

Open look: Athlete-driven media companies have the attention of fans and advertisers

Companies like The Players' Tribune and Uninterrupted let athletes share their stories from their own perspectives and facilitate connections with fans.

Digiday Research: European publishers grapple with Facebook’s news feed changes

Digiday surveyed European publishers about their strategies for countering changes to Facebook's news feed algorithm.

Amazon’s invisible brands: How the company is changing the private-label industry

As Amazon continues to push its private-label business, it could change how customers search for and consider the products they ultimately decide to buy.

The drugstore savior: How CVS CMO Norman de Greve is rethinking transparency

“My job is not to be the evangelist for the story of marketing."

The Rundown: Amazon advertising delivers

This week's Rundown includes publishers' Pinterest hopes, YouTube Red's future and Amazon's developing ad business.

European publishers’ pivot to video continues, albeit less aggressively

Digiday surveys of publisher executives found that nearly all are planning on producing more video in the coming year, but less than they initially expected.