Digiday+ Member Exclusives
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Future of TV Briefing: TV and film producers prepare for potential post-strike production logjam
This week’s Future of TV Briefing looks at the post-strike production — and post-production — logjam looming as the industry looks to return to set once the actors' strike is resolved.
October 11, 2023 -
Marketing Briefing: How the short-form video boom is driving marketers to creators for content production
Rather than working with a creator strictly for posts on their channels to get a boost from their reach, marketers are using creators as a means of production.
October 10, 2023 -
Pitch deck: How Pinterest is pitching itself to advertisers in 2023
Pinterest has always seen itself as a full funnel platform, but now it really wants marketers to do the same.
October 9, 2023 -
Media Buying Briefing: What the Media Buying Summit revealed about agencies’ main pain points
There are a number of headwinds blowing in agencies’ direction hampering the ability to move forward without strain and extra effort
October 9, 2023 -
Digiday+ Research deep dive: Brands, retailers increase their investments in Instagram
As brands and retailers dole out their marketing spend through the end of the year and figure out how the different social media platforms will play into their holiday marketing strategies, it turns out they're actually upping their investments in Instagram this year.
October 6, 2023 -
Research Briefing: Media agencies are cautiously optimistic about 2024 client spending
In this edition of the weekly Digiday+ Research Briefing, we share focal points from Digiday's recently released reports on how media agencies’ clients are shifting ad spending within digital channels, and how agencies are finding Meta's platforms aren't worth the investment.
October 5, 2023 -
Media Briefing: How Pinterest is wooing publishers with its Red Standard program
Thirty-four publishers signed on to a new program through Pinterest aimed at adding more video content on the platform in exchange for ad revenue potential.
October 5, 2023 -
Digiday Media Agency Report 2023: The state and future of the media agency, from client spending to AI’s impact
Digiday’s second annual Media Agency Report examines the current and future state of media agencies, from the perspective of client spending (within media channels and by client categories) and agency use of AI.
October 4, 2023