Digiday Research: European marketers buy more inventory from PMP’s than U.S. marketers

More marketers in the U.S. buy inventory from PMPs than marketers in Europe, but marketers in Europe purchase more.

Will Facebook and Google really help drive subscriptions?

Google and Facebook are making a big show of demonstrating their interest in helping news publishers.

Digiday Research: Publisher commerce strategies suffer from lack of loyalty

Seventy-seven percent of publishers surveyed said developing shopper loyalty is important.

Digiday Research: Half of companies plan to bundle consent requests under GDPR

Bundling consent requests under GDPR is prohibited, but that isn’t stopping companies from doing it.

The Rundown: CMOs take back control — but why did they lose it in the first place?

CMOs love a good talking point.

Digiday Research: European marketers are more concerned than Americans about data arbitrage

Eighty percent of European marketers say resolving arbitrage is important compared to 62 percent of U.S. marketers.

Digiday+ Research: Publishers rate YouTube as best platform for video, Snapchat not so much

Undeterred by companies that floundered after pivoting to video, 86 percent of publishers in a previous Digiday survey said they intend to increase the amount of video they produce. Although only 4 percent of publishers make the majority of their video revenue from a social platform, 27 percent of publishers said social platforms were the […]

Digiday Research: Publishers rate YouTube as best platform for video, Snapchat not so much

Publishers said Facebook is the hardest social platform to monetize, and Snapchat is the hardest in terms of video distribution.