Digiday Research: Marketers still can’t measure attribution accurately

Fewer than one in five programmatic marketers surveyed by Digiday believe they can accurately measure digital attribution.

‘Longer is still is the standard’: Six-second ads aren’t taking over pre-roll ad inventory

“Twenty-second and 30-second demand beats it every time in terms of valuation. We can monetize more effectively through more standard lengths.”

Digiday+ Deep Dive podcast: Amazon’s ad growth and Facebook’s blip

Amazon's ad business of billions is still just a small drop in the ocean.

Digiday Research: Mobile commerce shows promise for publishers

Eighty-five percent of publishers surveyed say less than half of their commerce revenue comes from a mobile device.

GoPro courts influencers in a bid to go beyond action sports

GoPro invited 50 influencers to Alberta, Canada, where four creators pitched its execs ideas for upcoming marketing campaigns.

The Rundown: GDPR is hitting agency holding groups

Do agencies own data or rent data?

Retail briefing: Retailers are making real-time customer feedback a priority

For two years, Target's proprietary Studio Connect app has been collecting feedback on products in real time and sending that information directly to the company’s designers and developers.

Digiday Research: Brand safety concerns aren’t driving private marketplace spending

Over half of programmatic marketers say they aren't using PMPs as a way to guarantee brand safety in digital media buys.