PBS Digital Studios turns to YouTube while waiting for Facebook revenue

PBS Digital Studios has produced its first original show exclusively for Facebook, but it plans to distribute it on YouTube starting with the second season.

The Rundown: Conspiracy peddlers and their digital enablers

It's not just Facebook and YouTube. There are plenty of lesser-known companies that enable -- and profit from -- fringe content.

Facebook is stepping up its brand-safety controls for news-feed video

Facebook has been pitching in-stream video ads for a while, but its brand-safety safeguards have been lacking in advertisers' view.

Cost efficiencies are driving media buying in-house

A growing number of companies are now taking some media buying functions in-house amid a prevailing sense of distrust and a lack of transparency in digital ad buying. According to marketers surveyed by Digiday, however, the primary motivation for going in-house isn’t increased transparency or trust, but the prospect of greater cost efficiencies. Only 21 percent of marketers […]

Digiday Research: Cost efficiencies are driving media buying in-house

Fifty percent of marketers say companies are taking media buying in-house to save money.

Video Briefing: Facebook falls flat against TV critics and reporters

Facebook went to the Television Critics Association's summer press tour for the first time -- and it didn't go well.

Retail briefing: ‘Do it for me’ gains traction as retailers scramble to find a competitive advantage

In the age of Amazon, service can be the differentiator.

Confessions of a TV network distribution executive

"The direct-to-consumer business is a tough business to be in."