DSPs grapple with whether to bid on impressions with no GDPR consent signals

Experts are predicting that, in time, the value of an ad impression will fluctuate depending on whether there is user consent information attached to it.

‘Content marketing has an ROI problem’: Insights from the Digiday Content Marketing Summit

Brand marketers gathered in Vail, Colorado last week to discuss how to do content marketing right, whether video is worth the investment, and how best to answer that pesky ROI question. Digiday+ members can download an in-depth Event Briefing below, detailing highlights, key conversations and new tactics and strategies from the three-day summit. Content marketing […]

Digiday Research: Content marketing could be bucking the in-housing trend

As more companies take marketing in-house, fewer companies are producing the majority of their content marketing material themselves.

News publishers are using their brands to carve out space on TV screens

Axios, BuzzFeed News, Vox Media and other news publishers are using their brands to land TV real estate.

Digiday Research: Online advertising faces consumer pushback

Three-quarters of consumers surveyed by Digiday say they've take at least one action to reduce the amount of information they share online with advertisers.

Fraud coming to GDPR consent strings is the new GDPR worry

French SSP Smart is monitoring consent-string fraud after an ad buyer flagged a discrepancy in its consent-string information in June.

The Rundown: With today’s video strategies, publishers are managing their risk

With their latest forays into long-form and TV, digital publishers are taking a far less risky approach to video.

Publishers give micropayments a new look to appeal to casual readers

Only around 5 percent of a site's readers will become subscribers, but around 40 percent of people are willing to pay a daily fee for content, studies show.