Media Buying Briefing: Performance or outcomes-based remuneration looks to be the future model

Modern remuneration is edging more toward performance- or outcomes-based agreements — which offer media agencies considerable upside but also take on a bit more risk if the work doesn’t deliver (which isn’t always in the hands of the agency). 

Pitch deck: How FaZe Clan sold investors on its $725 million SPAC merger

FaZe Clan’s July 2022 investor presentation, which the company used to generate interest in the SPAC merger, is still available on FaZe’s investor relations website, for better or worse. In light of the org’s very public struggles, esports investors are unlikely to see another pitch deck quite like this one at any point in the near future. 

Research Briefing: Brands, retailers back away from X on anniversary of Musk purchase

In this edition of the weekly Digiday+ Research Briefing, we examine how brands and retailers are shifting away from X one year after Elon Musk purchased the platform, how Netflix plans to expand audience reach for its ad-supported tier, and how one crypto exchange hopes to spark a new wave of crypto marketing, as seen in recent data from Digiday+ Research.

Media Briefing: Publishers air pain points at the Prebid Summit

At the Prebid Summit, publishers voiced concerns around a cookieless Chrome and being saddled with the task of sustainability.

Future of TV Briefing: The prices Amazon is pitching to advertisers for Prime Video

This week’s Future of TV Briefing looks at the prices — plural — that Amazon is asking advertisers to pay for Prime Video’s upcoming ad-supported tier.

Marketing Briefing: Here are 5 trends you might have missed from Advertising Week

With Advertising Week New York in the rearview mirror, here are trends you might have missed.

Media Buying Briefing: A look at data standardization as generative AI and privacy landscape changes

No agency can escape measurement challenges these days — but many are looking to tighten up their data standards practices as generative artificial intelligence and privacy exert greater influence on their data doings.

Digiday+ Research: Are brands and retailers giving up on Twitter – sorry – X?

The social platform formerly known as Twitter is in flux. And brands and retailers might be shifting away from including X in their marketing strategies.