WTF is a Quality CPM?

With the advancement of reporting tools, buyers are now able to scrutinize partners at a much more granular level. That's why more are turning to a new version of CPM to value their media, called a Quality CPM. We break down exactly what that is.

Digiday Research: How digital ad-targeting methods are changing in 4 charts

The shift to first-price auctions and the decline of the third-party cookie around which ad tech has traditionally rotated, have prompted the need for a change in ad-targeting techniques. Here's a look at some of the trends.

WTF is FAST?

The rise of free, ad-supported, TV-like streaming services such as Pluto TV, Tubi and Xumo has given rise to a new acronym.

Pitch deck: How Facebook competes for TV, video ad budgets

Facebook is learning how to compete in the annual TV-and-video upfront market, as evidenced by a pitch deck that Facebook shared with ad buyers.

The Rundown: Political divisions bubble up inside agencies

Agencies are grappling with a new political -- and social -- reality.

WTF is a Lighthouse score?

The Google-offered score, which considers a site's speed, accessibility, SEO, PWA and other web practices, has acquired more cachet as web traffic moves to mobile devices.

Event Briefing: The Digiday Publishing Product Leaders Retreat

Throughout two days in Mohonk, N.Y., over 50 product leaders from various media organizations wrestled with the growing importance -- and growing complexities -- of their roles.

The Rundown: With subscriptions on the rise, newsrooms (mostly) get on board

On July 24, the Federal Trade Commission and Facebook confirmed the $5 billion fine to the tech company for misleading consumers and violating their privacy -- and the DOJ has launched an antitrust investigation into Amazon.